ENGLISH

Flip the Script: Getting People to Think Your Idea is Their Idea

By Oren , Earle , Andy;Klaff

Book information

Publisher
Little, Brown Book Group;Portfolio;Penguin
Year
2019
ISBN
9780349418841, 0349418845, 9780525533948, 052553394X
Language
english
Format
AZW3
Filesize
365 kB (373880 bytes)
Pages
xii, 238 pages ; 22 cm\0
Time added
2020-07-26 19:24:52
Persuasion (Psychology);Selling--Psychological asp

Description

Why you need inception -- The dominance hierarchy -- Creating certainty -- Using pre-wired ideas -- The power of plain vanilla -- Leveraging pessimism -- How to be compelling -- Putting the scripts to work.;"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- Why you need inception -- The dominance hierarchy -- Creating certainty -- Using pre-wired ideas -- The power of plain vanilla -- Leveraging pessimism -- How to be compelling -- Putting the scripts to work.

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