ENGLISH

Enchantment: the art of changing hearts, minds, and actions

By Guy Kawasaki

Book information

Publisher
Portfolio / Penguin
Year
2011
ISBN
1591843790, 9781591843795, 0241953650, 9780241953655, 1101475994, 9781101475997
LCC
HD30.3.K38 2011
Google Books ID
xmYBTQcF1TsC
Language
english
Format
EPUB
Filesize
3 MB (2766204 bytes)
Pages
242\0
Scanned
yes
Time added
2012-02-14 18:00:00

Description

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

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