The McDonaldization of Society : Into the Digital Age

Description

George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students' eyes to many current issues and shows how McDonaldization's principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption.  Read more... Chapter 1 Introduction -- Chapter 2 McDonaldization past and present -- Chapter 3 Efficiency and calculability: consumers 1 -- Chapter 4 Predictability and control: consumers 2 -- Chapter 5 Efficiency and calculability: McJobs and other McDonaldization occupations 1 -- Chapter 6 Predictability and control: McJobs and other McDonaldization occupations 2 -- Chapter 7 The irrationality of rationality: traffic jams on those "happy trails".