ENGLISH

All You Can Pay: How Companies Use Our Data to Empty Our Wallets

By D. T , Bernasek , Anna;Mongan

Book information

Publisher
Nation Books
Year
2015
ISBN
9781568584744, 9781568584751, 1568584741
Language
english
Format
AZW3
Filesize
734 kB (751684 bytes)
Pages
xii, 240 pages : illustrations ; 21 cm\0
Time added
2020-07-26 19:24:52
BUSINESS & ECONOMICS / Consumer Behavior;Consumer

Description

pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer.;Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to. pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer.

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