Operations in an Omnichannel World

Description

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies. Front Matter ....Pages i-viii Operations in an Omnichannel World: Introduction (Santiago Gallino, Antonio Moreno)....Pages 1-11 Front Matter ....Pages 13-13 Omnichannel Operations: Challenges, Opportunities, and Models (Stefanus Jasin, Amitabh Sinha, Joline Uichanco)....Pages 15-34 New Functions of Physical Stores in the Age of Omnichannel Retailing (Fei Gao, Xuanming Su)....Pages 35-50 Omnichannel Assortment Planning (Robert P. Rooderkerk, A. Gürhan Kök)....Pages 51-86 Returns Policies and Smart Salvaging: Benefiting from a Multi-Channel World (Dominic A. Seeberger, Arnd Huchzermeier, David Schroeder)....Pages 87-112 Front Matter ....Pages 113-113 Omnichannel Analytics (Marcel Goic, Marcelo Olivares)....Pages 115-150 Online Availability (Daniel Corsten, Thomas Gruen)....Pages 151-174 Omnichannel Assortment Decisions in a Fashion Retailing Supply Chain (Annibal Camara Sodero, Elliot Rabinovich)....Pages 175-196 Determinants of Excess Inventory Announcement and Stock Market Reaction in the Retail Sector (Hyun Seok (Huck) Lee, Saravanan Kesavan)....Pages 197-233 Whether Weather Matters: Impact of Exogenous Factors on Customers Channel Choice (Santiago Gallino, Nil Karacaoglu, Antonio Moreno)....Pages 235-261 Front Matter ....Pages 263-263 Omnichannel Customer Behavior in Retail Banking (Vibhanshu Abhishek, Beibei Li)....Pages 265-282 Distribution in Omnichannel Grocery Retailing: An Analysis of Concepts Realized (Alexander Hübner, Andreas Holzapfel, Heinrich Kuhn, Elisabeth Obermair)....Pages 283-310 Coordination of Inventory Distribution and Price Markdowns for Clearance Sales at Zara (Felipe Caro, Francisco Babio, Felipe Peña)....Pages 311-339 Omnichannel and Traditional Retail: Platforms to Seamlessly Connect Retail, Service, and Delivery (Jan C. Fransoo, Lei Zhao, José Larco Martinelli)....Pages 341-353