ENGLISH

The transformational consumer: fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser

By Nelson , Tara-Nicholle

Book information

Publisher
Inc, Berrett-Koehler Publishers
Year
2017
ISBN
9781626568839, 9781626568846, 9781626568853, 1626568847, 1626568855
Language
english
Format
EPUB
Filesize
699 kB (715920 bytes)
Pages
xi, 160 pages\0
Time added
2020-07-26 19:24:52
BUSINESS & ECONOMICS--Industrial Management;BUSINE

Description

Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author.;This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.

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