ENGLISH

Innovation Express

By Dennis Sherwood

Book information

Publisher
Capstone
Year
2002
ISBN
1841123064, 9781841123066
Google Books ID
mwg6NQAACAAJ
Open Library ID
OL8917957M
Language
english
Format
PDF
Filesize
721 kB (738087 bytes)
Edition
1
Pages
106\106
Time added
2011-08-31 04:54:40

Description

Fast track route to generating brilliant ideasCovers the key areas of idea generation and creativity from embedding innovation in the fabric of the organization and making time (and money) available for it to learning how to listen and to say 'yes' rather than 'no'Examples and lessons from some of the world's most successful businesses, including Nestl?, Pearson Television, and 3M, and ideas from the smartest thinkers, including Arthur Koestler, Alex Osborne, and Edward de BonoIncludes a glossary of key concepts and a comprehensive resources guide

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