ENGLISH

Business Despite Borders

Book information

Publisher
Springer International Publishing;Palgrave Macmillan
Year
2018
ISBN
978-3-319-76305-7, 978-3-319-76306-4
Language
english
Format
PDF
Filesize
6 MB (6370520 bytes)
Edition
1st ed.
Pages
XVII, 230\239
Time added
2018-08-15 07:07:45

Description

Globalization has been a key force in the development of business in recent decades. But with nationalism on the rise in Europe, the United States and elsewhere, the future of global trade and international business has been thrown into doubt. In this new and challenging context, innovative companies have the opportunity not only to find new ways to operate across borders, but also to help forge a new system of relations between people of different nationalities and cultures. This book features a collection of case studies that illustrate how companies from different corners of the globe are succeeding in reaching out to distant customers, stakeholders and partners. It features inspiring examples of leaders who are actively developing imaginative ways to connect across continents. It is a vital reference tool for companies that plan to continue operating globally or to expand their international presence. A clarion call for the renewed relevance and importance of globalized business, this book suggests a future where companies can contribute positively to achieving sustainable growth and a fairer distribution of wealth across the globe. Front Matter ....Pages i-xvii Business Globalization: The Nightmare of Populism and the Hopes Brought by Technology (Peter Lorange, Kazuo Ichijo, Santiago Iñiguez de Onzoño)....Pages 1-20 The Governance of Change: How Companies and Governments Should Adapt to Technological Disruption (Manuel Muñiz)....Pages 21-33 The Journey of Corporate Diversity in Tribal Times: Corporate Communities of Aspiration in MAPFRE (Celia de Anca, Salvador Aragón)....Pages 35-47 The Global Expansion of Televisa (Gabriela Alvarado Cabrera)....Pages 49-63 How Technogym Created the Wellness Industry (Paolo Boccardelli, Enzo Peruffo)....Pages 65-76 Leadership, Global Mindset and Internationalization of Sempertex: From One Country to Ninety-five Countries and Five Continents (Henry Bradford Sicard)....Pages 77-88 Movile: Sustaining an Innovative Culture on a Global Scale (Luiz Artur Ledur Brito, Lilian Soares Pereira Carvalho)....Pages 89-103 Delphi Automotive: An American Company … in Name Only (Salvador Carmona, Germán Pérez-Casanova)....Pages 105-118 Cineplanet: Developing South American Markets (Fernando A. D’Alessio)....Pages 119-134 Innovation Beyond Technology: Unilab (Jikyeong Kang, Maria Antonia OG Arroyo, John C Orlina, Ariel T Lopez)....Pages 135-149 LATAM Airlines Group: From the End of the Earth to No. 10 in the World (Cristián Larroulet, Jorge Ardiles)....Pages 151-164 General Motors: Globalization, Disruption, and Sustainability (Daniel R. LeClair)....Pages 165-177 Unconventional Internationalization of Huawei: The Role of Core Values (Ziliang Deng, Yufeng Zou, Ji-Ye Mao)....Pages 179-191 People, Purpose, and Performance at Barry-Wehmiller: Business as a Powerful Force for Good (Nick Van Dam, Eileen M. Rogers)....Pages 193-212 Management After Acquisition Inside Multinational Companies from Emerging Economies: The Haier Experience (Lin Zhou, Runtian Jing)....Pages 213-224 Back Matter ....Pages 225-230

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