Retail Management

Description

Cover About Pearson Title Copyright Dedication Brief Contents Contents Foreword Preface About the Author Testimonials SECTION 1 Chapter 1 Introduction to Retailing Definition and Scope of Retailing The Global Retail Scenario The Indian Retail Scenario Retail Evolution Consumption and its Impact on Retailing in India Prospects of Retailing in India Summary Questions Illustrative Insight: The First Phase of Organised Retailing in India Key Terms Chapter 2 Trends in Retailing Global Overview of Retailing Key Drivers of Retailing in India Projected Trends in Retailing Growth of Organized Retailing in India Summary Questions Case Study: Reliance Retail – Setting New Retail Trends in India Key Terms Chapter 3 Retail Economics The Retail Environment Contribution of Retailing to the Indian Economic Scenario Foreign Direct Investment (Fdi) in the Retail Sector in India Summary Questions Illustrative Insight: Fdi in Retailing – Inclusive Policy Key Terms Chapter 4 Retail Strategies Strategy Defined Developing a Strategy Framework Corporate Strategy Store Strategy Growth Strategies Summary Questions Case Study 1: Growth Implementation Strategies at Shoppers Stop Limited Case Study 2: The Turnaround of Bata India Limited Key Terms Chapter 5 International Retailing Factors Contributing to the Growth of International Retailing International Market Entry Strategies Retail Internationalization Theories The Retail Internationalization Process The Operational Challenges of Retail Internationalization Retail Internationalization Opportunities Summary Questions Illustrative Insight: Expansion Strategies at Debenhams Key Terms Chapter 6 Retail Formats Retail Formats and their Evolution What are Store Formats in Retail Parlance? The Impact of Scalability of Store Formats Summary Questions Illustrative Insight: Specialty Retailing – TANISHQ Key Terms Chapter 7 Rural Retailing in India The Rural Landscape of India Summary Questions Case Study: Titan’s Goldplus Key Terms Chapter 8 Mall Management What is a Mall? The Emergence of Malls in India New Mall Concepts Emerging in India Customer Perception of Malls in India Facilities Management in Malls The Reasons Responsible for the Failure of Some Malls in India Summary Illustrative Insight: Indian Malls – Key Characteristics Key Terms SECTION 2 Chapter 9 Merchandise Planning Merchandise Planning Gross Margin Return on Inventory Markups and Markdowns in Merchandise Planning Shrinkage in Retail Merchandise Management IT and Systems Support in Merchandise Planning Merchandising Organization Summary Questions Illustrative Insight: Strategic Stock Clearance in Apparel Retailing Key Terms Chapter 10 Buying in Retail The Buying Function Buying Methods and Controls Key Buying Activities The Buying Organization Buying Pitfalls Best Practices in Buying Summary Questions Case Study 1: Vendor Management in Lifestyle International Case Study 2: Retailer-Vendor Partnership – Future Group and Capital Foods Key Terms Chapter 11 Category Management Father of Category Management Category Management Defined Benefits of Category Management The Category Management Process The Concept of Category Captaincy Principles of Category Management Criticism of Category Management The Role of People in Category Management Summary Questions Illustrative Insight: The Key Roles of Category Management Key Terms Chapter 12 Pricing Strategies Factors Influencing Pricing Decisions Pricing Strategies Store-Level Pricing Strategies Online Pricing Governance of Pricing in India Summary Questions Illustrative Insight: Predatory Pricing in a Legislative Context Key Terms Chapter 13 Private Labels Evolution of Private Labels in Retailing Role of Private Labels Global Scenario of Private Labels The Current Scenario in India Factors Influencing Private Label Development Promotion of Private Labels Path Forward: Transition of Private Labels to Store Brands Theory of Retail Incubation and Propagation Summary Questions Case Study: Private Label Strategy at Croma, The Electronics Megastore Key Terms Chapter 14 Supply Chain Management in Retailing Efficient Inventory Planning Integrated Supply Chain Efficient Consumer Response (Ecr) Collaborative Planning, Forecasting and Replenishment (Cpfr) Retail Automation and Supply Chain Management Summary Questions Case Study: Cross-Docking in Walmart’s Retail Supply Chain Key Terms SECTION 3 Chapter 15 Store Planning, Store Design and Store Layout Store Planning and Location Planning Store Design and the Retailing Image Mix The Space Mix Effective Retail Space Management Store Layout: The Circulation Plan (The “Silent Guide”) Floor Space Management Summary Questions Illustrative Insight 1: The Store Façade Illustrative Insight 2: Retail Store Differentiation Key Terms Chapter 16 Retail Location Management The Importance of Location for a Retailer Researching the Right Location Retail Location Theories Criteria to Assess Location for a Retail Store Location Strategy Summary Questions Illustrative Insight: Choosing the Right Premises for a Store Key Terms Chapter 17 Retail Store Operations Functional Areas of Retail Operations Store Operating Parameters Strategic Resource Model in Retailing Designing a Performance Programme Summary Questions Questions Case Study: Operating Challenges of a Department Store in a Mall Case Study: Operating Challenges of a Department Store in a Mall Key Terms Chapter 18 Retail Legislations and Taxation Regulations to Promote Healthy Competition Product Related Regulations Legal Compliances in Store Operations Taxation and its Impact on Retailing Summary Questions Illustrative Insight: The MRP Regime in India Key Terms Chapter 19 Human Resource Management (HRM) in Retailing People Oriented Nature of the Retail Business Significant Hrm Functions Initiative of the National Skill Development Council (Nsdc) to Develop Human Resources for Retailing in India Summary Questions Illustrative Insight 1: Manpower Planning in a Department Store Illustrative Insight 2: Employee Engagement in Retailing Key Terms Chapter 20 Customer Service Management Customer Service Dimensions and Approach Monitoring, Measuring and Filling Gaps in Service Quality Summary Questions Case Study: Customer Service – The Nordstrom and Shoppers Stop Way Key Terms Chapter 21 Role of Personal Selling in Retailing The Role of Retail Sales Personnel The Personal Selling Process Personal Selling Models Summary Questions Case Study: Building Customer Relationships Through Personal Selling – The Titan Way Key Terms SECTION 4 Chapter 22 Consumer Behaviour Distinction Between a Consumer and a Customer Consumer Behaviour Defined Consumer Behaviour and Shopping Patterns Applications of Consumer Behaviour in Retailing Consumer Psychology Consumer Behavioural Research Summary Questions Case Study: Initiatives to Understand Shopper Behaviour in India – Hindustan Unilever Ltd and Finalmile Key Terms Chapter 23 Retail Marketing and Advertising Retail Marketing Strategies Retail Store Positioning Retail Marketing Mix Retail Brand Architecture Customer Relationship Management Direct Marketing Micromarketing in Retailing Digital Marketing Advertising in Retailing Summary Questions Case Study: Café Coffee Day – Retail Brand Architecture Key Terms Chapter 24 Visual Merchandising and Displays Visual Merchandising Defined The Key Functions of Visual Merchandising Store Ambience and Atmospherics The Role of Visual Merchandisers in Retailing Shop Displays The Role of Technology in Visual Merchandising Summary Questions Illustrative Insight: Guidelines for Good Visual Merchandising Key Terms Chapter 25 Franchising in Retailing Introduction to Franchising Franchising in India Types of Franchise Agreements Franchise Operations Arrangements Key Success Factors in Franchising Summary Questions Case Study: Apollo Health and Lifestyles Ltd. – Primary Focus on Franchising Key Terms Chapter 26 Retail Research Quantitative Survey Qualitative Research Developing a Methodology Retail Audits Summary Questions Illustrative Insight: Key Global Research Studies Key Terms SECTION 5 Chapter 27 Retail Management Information Systems Retail Technology and Automation The Role of Retail Technology in Store Operating Processes Retail Technology and Crm Human Resources and Executive Information Systems Retail Automation in Merchandise Management and Scm Systems Key Lessons Summary Questions Illustrative Insight: Impact of Retail Technology in Retailing – Enabling Efficient Processes Key Terms Chapter 28 Omnichannel Retailing Distinguishing Multichannel and Omnichannel Retailing Best Practices in Omnichannel Retailing Omnichannel Retailing Strategies for India Advantages of Omnichannel Retailing Key Channels of Omnichannel Retailing Challenges for Omnichannel Retailing Omnichannel Retailing: Outlook for Future Summary Questions Case Study: Homeplus in South Korea – A Successful Virtual Retail Idea Key Terms Chapter 29 Online Retailing (E-Commerce) Online Retailing Online Retiail Models Factors that Impact Online Retailing Pitfalls of E-Commerce Future of Online Retailing in India Summary Questions Illustrative Insight: Automated Retailing (Vending) Key Terms Glossary Index