Social Media Marketing for Book Publishers

Description

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf. Cover Half Title Title Page Copyright Page Dedication CONTENTS List of Illustrations Acknowledgements Glossary Introduction: What Is Digital and Social Marketing? 1. Author Brands 2. Research & Identifying Insights 3. Master Social Strategy (MSS) 4. Campaign and Evergreen Strategies 5. Creative Ideation 6. Production 7. Paid Media Promotion 8. Community Building 9. Influencers 10. Reporting/Metrics and Success 11. TL;DR Appendices Index