Magento Search Engine Optimization

Description

Maximize sales by optimizing your Magento store and improving exposure in popular search engines like GoogleAbout This Book Optimize your store for search engines in other countries and languages Enhance your product and category pages Resolve common SEO issues within Magento Who This Book Is For This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign. What You Will Learn Adjust the default Magento configuration to benefit SEO Understand which of Magento's many pages is best to optimize for certain types of phrases Analyze and track your customers through Google Analytics Improve optimization through the use of third-party SEO- and CRO-related Magento extensions Remedy duplicate-content-related problems through both simple configuration and more advanced 301 redirecting techniques Implement sematic mark-up such as breadcrumbs, reviews, and product schema to better represent your pages in search engines Speed up the Magento framework through cache management systems and server compression methods Adapt the default Magento templates to improve user experience In Detail Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website. Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site. With this example-oriented guide, you will become acquainted with a lot of the SEO-related features that Magento is equipped with and how to enable these and configure them correctly. You'll learn which types of pages are most appropriate for optimizing various types of keywords, leaving you well equipped for the on-going management and optimization of your Magento store. You'll also learn how to implement best practices when optimizing all the different elements on category and product pages such as titles, descriptions, and headings. This book also contains information on important SEO topics such as multi-regional store implementations, improving page loading speeds, and tracking your customers through Google Analytics. You will be able to add semantic mark-up to your pages and implement technical URL rewriting to avoid common duplicate content problems. There's also a whole chapter dedicated to some of the best SEO-related Magento extensions. By the end of this book, you will be armed with optimization techniques that will help you generate more sales. Content: Cover Copyright Credits About the Author About the Reviewers www.PacktPub.com Table of Contents Preface Chapter 1: Preparing and Configuring Your Magento Website Focusing your keywords The role of the home page Structuring our categories for better optimization Optimizing our CMS pages Optimizing our titles, content, and meta information Adjusting our Magento configuration for SEO Default settings XML sitemap Google Analytics Summary Chapter 2: Product and Category Page Optimization Optimizing titles and descriptions for the SERPs. Adjusting our category titles and descriptionsAdjusting our product titles and descriptions Optimizing our URL keys Layout and content considerations Category page layout Product page layout Optimizing our headings Optimizing product and category descriptions Additional tips for content Optimizing images and selling your product Implementing schema (rich snippets) Adding the schema.org markup to our templates Implementing social sharing for products Summary Chapter 3: Managing Internationalization and Multiple Languages. Choosing the right domain structure for multiregional websitesStore-specific configuration Translating URL keys Translating template content Avoiding duplicate content when translating pages Summary Chapter 4: Template/Design Adjustments for SEO and CRO Organizing our heading structure Changing our heading structure on the home, category, and product pages Integrating the breadcrumb and organization schema Adding schema to our breadcrumbs Adding rel=next/prev to our category pagination Adding reviews directly onto our product pages Removing unwanted blocks from the checkout. Adding events to track phone number clicksUniversal Analytics Implementing and analyzing content experiments Summary Chapter 7: Technical Rewrites for Search Engines Additional .htaccess modifications Maintaining a www or non-www domain prefix Removing the /index.php/ path once and for all Redirecting /home to our domain Redirecting older pages Improving our robots.txt file Resolving layered-navigation duplicate content Summary Chapter 8: Purpose-built Magento Extensions for SEO/CRO Installing extensions Popular SEO-specific Magento extensions SEO Suite Ultimate by MageWorx.