ENGLISH

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

By Libby Gill (auth.)

Book information

Publisher
Palgrave Macmillan US
Year
2013
ISBN
978-1-137-27851-7, 978-1-137-51045-7
DOI
10.1007/978-1-137-51045-7
Language
english
Format
PDF
Filesize
3 MB (2888304 bytes)
Edition
1
Pages
V, 234\235
Time added
2017-06-25 01:07:36
Statistics for Business/Economics/Mathematical Fin

Description

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

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