Translating and Communicating Environmental Cultures

Description

Environmental translation studies has gained momentum in recent years as a new area of research underscored by the need to communicate environmental concerns and studies across cultures. The dissemination of translated materials on environmental protection and sustainable development has played an instrumental role in transforming local culture and societies. This edited book represents an important effort to advance environmental studies by introducing the latest research on environmental translation and cross-cultural communication. Part I of the book presents the newest research on multilingual environmental resource development based at leading research institutes in Europe, Latin America, North America, and the Asia-Pacific. Part II offers original, thought-provoking linguistic, textual and cultural analyses of environmental issues in genres as diverse as literature, nature-based tourism promotion, environmental marketing, environmental documentary, and children’s reading. Chapters in this book represent original research authored by established and mid-career academics in translation studies, computer science, linguistics, and environmental studies around the world. The collection provides engaging reading and references on environmental translation and communication to a wide audience across academia. Cover Half Title Series Information Title Page Copyright Page Table of contents List of Figures List of Tables List of Contributors Preface Part I Multilingual environmental resources development 1 Translating environmental texts with EcoLexiCAT 1.1 Introduction 1.2 Translators’ needs and expectations for terminology management 1.3 EcoLexiCAT sources 1.3.1 MateCat 1.3.2 EcoLexicon 1.3.3 BabelNet and Babelfy 1.3.4 Sketch Engine and the EcoLexicon English Corpus 1.3.5 IATE and other resources 1.4 EcoLexiCAT: a terminology-enhanced translation tool 1.5 Evaluating EcoLexiCAT 1.5.1 Experimental setup 1.5.2 User expectations 1.5.3 User behaviour 1.5.4 User performance 1.5.5 User satisfaction 1.6 Conclusions and future work Acknowledgements Notes References 2 A corpus study of sustainability translation and communication in China using multilingual environmental... 2.1 Development of the GEneral Multilingual Environmental Thesaurus (GEMET) 2.2 Development and exploration of Chinese-English Environmental Translation Terminology (CEETT) 2.3 Exploring the translation and social dissemination of sustainable terminologies in China 2.4 Generalised linear regression models (GLRM) for the social diffusion of sustainability translations 2.5 Exploring impact of translation on the growth of sustainability discourse 2.6 Exploring the interaction among factors of sustainability translation 2.7 Interaction of Sustainability Interpreting Agents (SIA) and Sustainability Word Categories (SWC) 2.8 Interaction between Sustainability Word Categories (SWC) and Year of Publication (YOP) 2.9 Conclusion and future research Notes References 3 The Environmental Thesauri of CNR EKOLab 3.1 Introduction 3.2 The need for a sound environmental terminology 3.3 The history of EKOLab 3.4 The thesauri 3.5 EKOLab semantic model 3.6 Conclusion References 4 Discourses of environmental protection: An ontology approach to domain modelling for translation and multilingual... 4.1 Introduction 4.2 Literature review 4.2.1 Institutional translation 4.2.2 Social and semiotic institutions 4.2.3 The (meta)context of translation 4.2.4 Terminological variation 4.2.5 Ontologies as semantic representations 4.2.6 Protected areas as case study in terminological variation 4.3 Methodology 4.4 Case study analysis and results 4.5 Conclusion Acknowledgements Notes References 5 Extracting the essence: Toward artificial translation of literature 5.1 Introduction 5.2 Multifaceted essences The Eugene Onegin controversy Le ton beau de Marot 5.3 Textually grounded MT 5.3.1 Directions for improvement 5.3.1.1 Big data and interactive MT 5.3.1.2 More semantics 5.3.2 Knowledge source integration 5.3.2.1 Discourse analysis 5.3.2.2 Combinatorics 5.3.3 Prospects 5.4 Perceptually grounded MT 5.4.1 Perceptually grounded symbolic communication 5.4.2 Perceptually grounded translation 5.4.3 Category learning as intersection of percepts 5.4.4 Essence extraction revisited 5.5 Conclusion Notes References 6 A prototype system for multilingual data discovery of International Long-Term Ecological Research... 6.1 Introduction 6.2 Building a monolingual thesaurus 6.3 Creating a multilingual thesaurus 6.4 Multilingual search prototype 6.4.1 Implementation 6.4.2 Interface 6.4.3 Evaluation 6.5 Automated translation of metadata 6.6 Discussion 6.7 Conclusions Acknowledgements References Part II Translating and exploring environmental genres 7 Exploring the translation, diffusion, and reception of Under the Dome in the media 7.1 Introduction 7.2 Construction of the UTD corpus 7.3 Exploring sentiment and psychological properties of the social media corpus of Under the Dome 7.4 Data analysis and discussion 7.5 Exploration of key dimensions of the social reception of UTD (PCA) 7.6 Discussions of findings 7.7 Conclusion and future research References 8 The popularization of environmental issues in children’s magazines: A cross-cultural corpus analysis 8.1 Introduction 8.2 Non-fiction literature for young readers 8.3 Strategies of adaptation to a child audience 8.4 Data analysis 8.4.1 A qualitative analysis 8.4.2 A quantitative analysis 8.4.2.1 NGAd, NGKids_US and NGKids_UK 8.4.2.2 FocusAd and FocusJun 8.5 Conclusion Notes References 9 Anglicisms in Italian environmentally friendly marketing: English as the global language of capitalism or sustainability? 9.1 Introduction 9.2 The myths of English 9.3 The myth of English as the language of freedom, rebellion and modernism 9.4 Illegitimate greenwashing and legitimate green marketing 9.5 Green(wash)ing Anglicization 9.6 The Italian fair for sustainable lifestyles: a case study 9.7 Citizens, consumers, stakeholders 9.8 It’s the common good, stupid! 9.9 Conclusions Acknowledgements References 10 Nature-based tourism in Greek and English with reference to translation 10.1 Introduction 10.2 Nature-based tourism: defining a nebulous concept 10.2.1 NBT sub-types: ecotourism and agrotourism 10.2.2 A homogenous category? 10.3 Natural resources 10.4 Corpora and methods 10.4.1 Corpus design 10.4.2 Corpus analysis 10.5 Results 10.5.1 Mass versus nature-based tourism: a cross-linguistic analysis 10.5.2 Mass tourism and NBT: Greek versus English 10.5.3 NBT in translation 10.6 Discussion 10.7 Conclusion References Index