Pandemic, New Normal and Implications on Business: 12th Annual Research Conference of Symbiosis Institute of Management Studies (SIMSARC21)

Description

This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India. Contents Self-care Measures and Hygiene Practices in Shopping—Mediating Effect of Social Distancing 1 Introduction 2 Background and Hypothesis Development 3 Self-care Measures 4 Social Distancing 5 Hygiene Practice 6 Research Framework and Methodology 7 Research Methodology 8 Analysis and Research 8.1 Descriptive Statistics 9 Measurement Model Assessments 10 Structural Model Assessment 11 Structural Model 12 Discussions 13 Managerial Implications 14 Limitations and Scope for Future Research References Performance Impact of Intellectual Capital in Banking Industry in India: A Comparative Analysis 1 Introduction 2 Conceptual Framework 2.1 Human Capital 2.2 Relational Capital 2.3 Structural Capital 3 Literature Review 4 Methodology and Data Source 4.1 Methodology 4.2 Data Source 5 Results and Discussion 5.1 Public Banks 5.2 Private Banks 5.3 Foreign Banks 6 Conclusions References Do Cognitive Traits and Education Level Influence Spiritual Oriented Investment Decisions—An Empirical Investigation 1 Introduction 2 Theoretical Underpinnings 3 Investor Sentiment 4 Investor Overconfidence 5 Over Reaction and Under Reaction 6 Herd Behaviour 7 Methodology 8 Variables and Measurement 9 The Econometric Model 10 Results and Discussion 11 Major Findings of the Study 12 Conclusion References Assessing Financial Literacy Considering Bhartiya Model and Its Impact on Financial Decision Making 1 Introduction 2 Literature Review 3 Research Objectives 4 Research Methodology 5 Results and Discussion 5.1 Respondents Profile 5.2 Factor Analysis 5.3 BMFL-Based Financial Literacy Level 5.4 Effect of Demographic Variables on Factors Affecting BMFL-Based Financial Literacy Level 6 Conclusion and Managerial Implications 7 Limitations and Scope for Future Work References A Review of the Pre-merger Performance of Select Public Sector Banks in India Using Key Performance Indicators 1 Introduction 2 Review of Literature 2.1 Objective of the Study 2.2 Scope of the Study 2.3 Methodology 2.4 Sources of Data 2.5 Sample 3 Results and Discussion 4 Conclusion References Digitalization of Online Classes Among Higher Secondary Students in the Emerging Shift of Post Covid-19 (Second Wave) 1 Introduction 2 Literature Review 2.1 Attitude 2.2 Tools and Technology 2.3 Quality Teaching 2.4 Social Support 3 Research Methodology 3.1 Survey Instrument and Sample 3.2 Sample Characteristics 4 Results and Discussion 4.1 Results 4.2 Discussions 5 Conclusion, Limitations, Managerial Implications, and Scope for Future Research 5.1 Conclusion 5.2 Limitation of the Study 5.3 Managerial Implications 5.4 Scope for Future Research References Psychological Well-Being of Employees During COVID-19 Pandemic 1 Introduction 2 Literature Review 2.1 Psychological Reactions 2.2 Strategy-Making to Maintain the Well-Being 3 Research Methodology 4 Results and Discussion 5 Conclusion and Implications References COVID-19: Effect on Indian Beauty Industry 1 Introduction 2 Literature Review 3 Research Methodology 4 Objectives 5 Analysis and Interpretation 5.1 Impact on Demand Trend and Consumer Buying Behavior 6 Recommendations 7 Conclusion References Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic 1 Introduction 1.1 Background of the Study 1.2 Objective of the Study 2 Literature Review 2.1 Description of the Variables 3 Research Methodology 3.1 Sample Respondents 3.2 Questionnaire 3.3 Measures 3.4 Statistical Tools 4 Analysis of Data 5 Discussion 6 Conclusion 7 Implications 8 Limitations and Future Scope References Analysing the Paradigm Shift of Consumer Behaviour Towards E-retail During Pandemic Lockdown 1 Introduction 2 Review of Literature 3 Research Objective 4 Research Gap 5 Research Methodology 5.1 Sample Design 5.2 Survey Instrument 5.3 Data Analysis Technique 6 Result and Discussions 6.1 Findings and Analysis 7 Conclusion 8 Limitation of the Study 9 Scope for Future Research References New Product Development in ‘Emerging Markets’—The Growing Scope of Reverse Innovation in the Post-pandemic World 1 Introduction 2 Literature Review 2.1 Emerging Markets 2.2 The Trajectory of the Flow of Innovation 2.3 The Uniqueness of the Phenomenon of Reverse Innovation 2.4 The Research Gap 2.5 The Theoretical Perspective 2.6 Reverse Innovation—The Conceptual Framework 3 Implications 3.1 Economic Implications 3.2 Social Implications 3.3 Managerial Implications 3.4 Negative Externality-Based Implications 4 Scope of Future Research and Direction References A Bibliometric Analysis on eWOM and Consumer Behavior 1 Introduction 2 Overview of eWOM 3 Method 4 Result 4.1 Growth in Literature 4.2 Co-citation Network Mapping 4.3 Distribution of Organizations/Institutions 4.4 Country-Wise Analysis 4.5 Keywords Analysis 4.6 Citation Mapping 5 Discussion: What We Already Know 6 Future Agenda for Research 7 Conclusion 8 Limitation Bibliography Impact of Vipassana Meditation on Ability to Cope with COVID-19 Pandemic 1 Introduction 2 Literature Review 2.1 Vipassana Meditation 2.2 Coping with Stress 3 Research Objectives 4 Research Design 5 Research Methodology 6 Data Analysis 6.1 Category 1: Number of Hours of Daily Meditation Practice 6.2 Category 2 Number of Courses Attended 7 Results and Discussion 8 Limitations 9 Scope for Future Work 10 Conclusion References The Effectiveness of Mindfulness Meditation as an Intervention for Well-Being in the New Normal of COVID-19: A Review 1 Introduction 2 Mindfulness 3 Methodology Adopted for the Review 4 Mindfulness Interventions 4.1 Anapana 4.2 MBSR 4.3 MBCT 4.4 Dialectical Behavior Therapy (DBT) 4.5 Acceptance and Commitment Therapy (ACT) 5 Measuring Mindfulness 6 Mindfulness Applications 6.1 Psychological and Mental Health 6.2 Physical Health 6.3 Child Development 7 Initial Mindfulness-Based Clinical Case Studies 8 Immediate Effects of Mindfulness Practice 9 COVID-19-Related Studies 9.1 COVID-19 and Mental Health 9.2 COVID-19 Healthcare Professionals 10 Results and Discussion 11 Limitations 12 Scope for Future Work 13 Conclusion References Indian Ethos in Business: An Approach to Achieving Sustainability 1 Introduction 2 Meaning of Indian Ethos and Business Sustainability 3 Statement of the Problem 4 Objectives of the Study 5 Methodology 6 Indian Ethos in Achieving Sustainability in Business 6.1 Kautilya’s Arthashastra and Political Philosophy 6.2 Buddha’s Traditions of Modern Management 6.3 Gandhiji’s Principles of Modern Management 7 Interpretation 8 Conclusion 9 New Approach of Achieving Sustainability Based on Indian Triumvirate Ethical Values 10 Limitation of the Study 11 Managerial Implication References New Normal and Social Media Adaptation: Impact of Woke Advertising on Consumer Sentiments Toward Brands 1 Introduction 2 Literature Review 2.1 Use of Social Media by Brands and Its Impact Toward Customer Sentiments 2.2 Woke Advertising by Brands and Its Impact Over Customer Sentiments 2.3 Additional Factors Influencing Customer Sentiments 3 Objectives of the Study 4 Methodology/Tools and Techniques 4.1 Tools and Techniques 4.2 Sample Design 4.3 Data Analysis 4.4 Hypothesis Testing 5 Discussions and Implications 6 Conclusion References Factors Determining Consumer Choice of Shopping Malls: An Exploratory Study in Kolkata 1 Introductory Observations 2 Research Objectives 3 Review of Background Literature 4 Data and Methodology 5 Analysis and Presentation of Data 5.1 Demographic Profiling 5.2 Exploratory Factor Analysis 5.3 Conjoint Analysis 5.4 Reliability Test 6 Deliberation of Research Findings 7 Conclusive Statements References Evaluation of Homemaker Purchase Behaviour Post-pandemic Using Kirkpatrick Model and Content Analysis Approach 1 Introduction 1.1 Research Question 2 Review of Literature 3 Methodology 4 Data Interpretation 4.1 Reaction 4.2 Learning 4.3 Behavioural Change 4.4 Results 5 Implications of Study 6 Limitations References Impact of the Pandemic on Mental Health Among the Youth of India 1 Introduction 2 Literature Review 3 Data and Methodology 3.1 Study Design 3.2 Statistical Analysis 3.3 Hypothesis Model 4 Results 4.1 Web-Based Survey 4.2 Current Mental Health Condition 4.3 Concerning Factors 4.4 Focus Group Discussion 4.5 Semi-structured Interview 5 Discussion 6 Conclusion 7 Limitations 8 Recommendations 9 Way Forward References