Choose

Description

What type of business should you start?For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque—featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur—has guided thousands of entrepreneurs through the journey of answering this question.One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what—as in what should you sell or what should you build—you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.That is what this book is all about.If you've ever had the dream to start your own business, become your own boss, or do your...