How we eat with our eyes and think with our stomach: the hidden influences that shape your eating habits

Description

Outsmart Your Impulses and Eat Better A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it--despite the hefty price. But do you know why? Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings--from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends. And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do--before you next sit down to dine!;""Front Cover""; ""Contents""; ""Foreword""; ""Introduction""; ""Part I: How You Eat with Your Eyes""; ""Chapter 1: The Color of Flavor""; ""Chapter 2: A Plate of Art""; ""Chapter 3: Dish Decisions""; ""Chapter 4: All You Can See""; ""Chapter 5: Supermarket Schemes""; ""Chapter 6: Celebrity Advice Fairy Tales""; ""Part II: How You Diet with Your Brain""; ""Chapter 7: The Raw Food Fallacy""; ""Chapter 8: Gluten Anxiety""; ""Chapter 9: Carb Phobia""; ""Chapter 10: ""Lose Ten Pounds Fast!""""; ""Chapter 11: Enough Is Enough""; ""Chapter 12: Love, the Anti-Diet""