ENGLISH

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

By Dan S. Kennedy

Book information

Publisher
Entrepreneur Press
Year
2012
ISBN
1599184508, 9781599184500
Language
english
Format
PDF
Filesize
13 MB (13845241 bytes)
Pages
240\282
Time added
2021-04-12 15:10:53

Description

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

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