ENGLISH

Media, Organizations and Identity

By Lilie Chouliaraki , Mette Morsing

Book information

Publisher
Palgrave Macmillan
Year
2010
ISBN
0230515517, 9780230515512
LCC
HD59 .M374 2009
Google Books ID
qz3UOAAACAAJ
Open Library ID
OL23918997M
Language
english
Format
PDF
Filesize
1 MB (1256085 bytes)
Pages
227\227
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.

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