ENGLISH

Instagram power : build your brand and reach more customers with the power of pictures

By Jason G. Miles

Book information

Publisher
McGraw-Hill Education
Year
2014
ISBN
978-0-07-182700-3, 0071827005
Language
english
Format
PDF
Filesize
5 MB (5571632 bytes)
Series
Business Books
Edition
1
Pages
232\256
Time added
2017-08-15 11:00:00
Internet marketing.;Social media -- Marketing.;Bra

Description

Can you do "real" marketing on Instagram?   That was the question bestselling author Jason Miles wanted to answer. So he used his e-commerce company as a laboratory and he began to study what other successful marketers were doing.   While some marketers haven't even heard of Instagram there is a growing group of smart marketers using highly successful Instagram monetization strategies to grow revenue.   If you're not using Instagram to your advantage, this book will help you start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.   In Instagram Power Miles provides everything you need to start marketing on the world's most popular photo-sharing App. You'll get it all in a quick and easy to read format. Miles will take you from setting up an account, to implementing the ten proven monetization strategies, to integrating Instagram with your complete marketing strategy. Whether you're a kitchen table entrepreneur, or a corporate marketer, this book will become one of your most trusted resources. Content: Introduction -- The mobile migration -- The mobile native -- Get clicking on instagram -- Hashtags : organizing a chaotic world -- Marketing on instagram -- An instagram marketing plan -- The social network hiding inside of instagram -- Catalysts for growth -- A copywriter walks into the app store -- Selling on instagram -- Instant buying decisions on instagram -- Instagram for non-profits and service providers -- Branding on instagram -- Selling on instagram -- Display advertising on instagram -- Using the power of free -- Multi-step campaigns -- Integrating instagram into your online marketing -- Instagram with your website -- Instagram as part of your social strategy -- Local marketing with instagram -- Tools for leveraging your instagram experience -- Complementary apps and websites -- Analyzing your instagram work -- Conclusion -- Charlie chaplin versus john gilbert.

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