ENGLISH

Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry

By Sheldon Rampton , John Stauber

Book information

Publisher
Common Courage Press
Year
2002
ISBN
9781567510607, 9781567510614, 9781841199542, 1567510604, 1567510612, 1841199540
LCC
HD59.6.U6 S72 1995
Open Library ID
OL788800M
Language
english
Format
DJVU
Filesize
3 MB (2673646 bytes)
Edition
1st
Pages
241\241
Time added
2010-05-31 15:29:46

Description

Over two hundred and ten pages of tantalizing and juicy behind-the-scenes info that most of the general public is either ignorant about or could care less. This book is broken down into twelve seperate chapters; each chapter covers an important area of PR manipulation. The chapters are as follows: 1] Burning Books Before They're Printed 2] The Art of the Hustle and the Science of Propaganda 3] Smokers' Hack 4] Spinning the Atom 5] Spies for Hire 6] Divide and Conquer 7] Poisoning the Grassroots 8] The Sludge Hits the Fan 9] Silencing Spring 10] The Torturers' Lobby 11] All the News That's Fit to Print 12] Taking Back Your Own Back Yard While reading this book, I really get the impression that the PR specialist are "artist" in their own way. Using the art of subtle manipulation and various other sneaky methods, these "story-tellers" are painting a picture of reality that puts the most positive light on some crummy issue, or corporate entity. While I always hear someone say 'you can't always believe what you see or read', I can't help but wonder if these people really understand the extent of their spoken words. This book will help shed some light.

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