How to Innovate

Description

What we can learn about fostering innovation, change, and creativity in any field from some of the most innovative people of all times—the ancient Greeks When it comes to innovation, we are still catching up with the ancient Greeks. Between 800 and 300 BCE, they changed the world with astonishing inventions—democracy, the alphabet, philosophy, logic, rhetoric, mathematical proof, rational medicine, coins, architectural canons, drama, lifelike sculpture, and competitive athletics. None of this happened by accident. Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks "invented" innovation itself—and they still have a great deal to teach us about it. How to Innovate is an engaging and entertaining introduction to key ideas about—and examples...