ENGLISH

Retail management: a strategic approach

By Berman , Barry;Evans , Joel R;Chatterjee , Patrali M

Book information

Publisher
Pearson
ISBN
9780133796841, 1292214678, 9781292214672, 0133796841
Language
english
Format
PDF
Filesize
36 MB (37485478 bytes)
Edition
Thirteenth edition
Pages
xix, 572 pages: illustrations (chiefly color; 29
Time added
2020-11-29 04:22:47
Business;Nonfiction

Description

For courses in Retail Management.A contemporary text that helps readers thrive in today's retailing industryRetail Management: A Strategic Approachis built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The13th Editionincorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry.

Similar books