ENGLISH

Personalized : Personalized: Customer Strategy in the Age of AI

By Mark Abraham

Book information

Publisher
Harvard Business Review Press
Year
2024
ISBN
9781647826284, 9781647826277
Language
english
Format
EPUB
Filesize
7 MB (7493451 bytes)
Pages
\0
Time added
2024-10-18 01:14:10

Description

In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of...

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