The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took Over the World

Description

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next. CONTENTS Cover About the Book About the Author Title Page Dedication Author’s Note & Acknowledgements Epigraph PART I: THE TWO STEVES Prologue: Talking About iGeneration 1. The Secret History Of Computers 2. Angel-Headed Hipster Hackers 3. The Big Gay Electric Kool-Aid Acid Apple 4. A Tale Of Two Word Processors 5. A Superior Operating System 6. Great Artists Steal 7. Young Maniacs 8. The Volksmacintosh PART II: THE NEXT BEST THING 9. This Ain’t The Summer Of Love 10. Sex, Drugs And Pixar Animation 11. Another Brick In The Wall 12. Fear And Self-Loathing On Infinite Loop PART III: HOW STEVE JOBS REINVENTED THE COMPUTER, THE CORPORATION & GLOBAL CAPITALISM 13. Different Thinking 14. The Cupertino Ideology 15. Appletopia Author Interviews Epilogue: ¡Viva La Revolución! Bibliography Index Copyright