ENGLISH

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

By Des Dearlove

Book information

Publisher
Capstone
Year
2007
ISBN
1841127647, 9781841127644
LCC
HC252.5.B73 D4 2007
Open Library ID
OL17844909M
Language
english
Format
PDF
Filesize
2 MB (1592542 bytes)
Series
Big Shots Series
Edition
3
Pages
192\192
Topic
Business
Time added
2010-05-17 00:23:50

Description

Like him or loathe him, there's no denying Richard Branson knows how to make a statement.

I only bought this book as some light reading for a long flight. But I was surprisingly impressed with it.

It certainly isn't the first book about - or by - Branson, and it perhaps doesn't provide as much depth as some of the others. But it does enough to live up to its sub-title "10 Secrets of the World's Greatest Brand Builder". The principles Dearloves shares - including "Make work fun", "Do right by your brand" and "Faster than a speeding bullet" - are good advice for most business owners.

I particularly liked the section "Don't Lead Sheep, Herd Cats", which is about hiring people with initiative and ambition and then getting out of their way.

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