ENGLISH

Motorsport Going Global: The challenges facing the world’s motorsport industry

By Mark Jenkins , Nick Henry , Tim Angus , Chris Aylett (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2007
ISBN
978-1-349-52176-0, 978-0-230-59338-1
DOI
10.1057/9780230593381
Language
english
Format
PDF
Filesize
791 kB (809502 bytes)
Edition
1
Pages
XVI, 171\187
Time added
2017-04-19 23:44:00
Management; Market Research/Competitive Intelligen

Description

This book provides the definitive economic study of the global motorsport industry. Drawing on a decade of research, and interviews with top industry executives and international commentators, the global grid of motorsport is analyzed and the world's national motorsport industries benchmarked. Motorsport Going Global concludes on scenarios for the global industry as it enters a new era of market growth and global opportunity.

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