ENGLISH

Rethinking Horror in the New Economies of Television

By Stella Marie Gaynor

Book information

Publisher
Palgrave Macmillan
Year
2022
ISBN
3030975886, 9783030975883
Language
english
Format
PDF
Filesize
3 MB (2650399 bytes)
Pages
266\267
Topic
Art Cinema
Time added
2022-08-19 11:30:25

Description

This book explores the cycle of horror on US television in the decade following the launch of The Walking Dead, considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis, this book reveals the strategies and ambitions of cable and network channels, as well as Netflix and Shudder, with regards to horror serialization. Selected case studies; including American Horror Story, The Haunting of Hill House, Creepshow, Ash vs Evil Dead, and Hannibal; explore horror drama and the utilization of genre, cult and classic horror texts, as well as the exploitation of fan practice, in the changing economic landscape of contemporary US television. In the first detailed exploration of graphic horror special effects as a marker of technical excellence, and how these skills are used for the promotion of TV horror drama, Gaynor makes the case that horror has become a cornerstone of US television. Preface Acknowledgements Contents Chapter 1: Introduction Bibliography Television Part I: Cable Television Chapter 2: The Rise of TV Horror AMC: American Movie Classics AMC Drama Strategy AMC and The Walking Dead The Walking Dead and Tensions Between TV and Horror The Walking Dead and Advertising Genre and Drama Season One: October 2010–November 2010 Season Two: October 2011–March 2012 Season Three: October 2012–March 2013 Season Four: October 2013–March 2014 Season Five: October 2014–March 2015 Season Six: October 2015–April 2016 Season Seven: October 2016–April 2017 Bibliography Television Film Chapter 3: Horror and Peak TV FX and Fearless Horror American Horror Story: Murder, Monsters, and Madness Ryan Murphy’s Merry-Go-Round of Horror The Vampire, the Parasite, and the Medical Procedure in The Strain What’s Your Favourite Scary Movie? Seasons One and Two: A Very Simple Formula The Rules of a Trilogy Bibliography Television Film Chapter 4: TV Horror and Technical Excellence Splatters, Decapitations, and Walkers-of-the-Week Horror in the Public Eye Del Toro’s Creatures American Horror Story: A Circus of Horrors Addiction and Realism in Hotel and Cult Bibliography Television Film Part II: Internet-Distributed and Pay Subscription Television Chapter 5: Netflix and Data-Driven Horror Netflix and Original Drama Data-Driven Horror Three Trailers, Three Horrors Trailer 1: “Allies and Enemies” Trailer 2: “Blood Ties” Trailer 3: “Monsters Within” Revisiting Classic Monsters The Werewolf Transformation Plotting a Horror Through a Portal A Broad Spectrum of Horror Experiences Experimenting with Ghosts Horror Docudrama A Breathless Apocalypse Horror on Netflix Diversifies Bibliography Television Film Chapter 6: Shudder and the Specific Niche Maintaining Subscribers Digital Urban Legend: Shudder and Creepypasta An Uncanny Nostalgia Going to the Drive-In The New Sound Experimentation and Neo-Noir The Sound is Everything A Beloved Franchise and the Horror Family Practical Authenticity Creepshow and the Horror Cycle Bibliography Television Film Chapter 7: The Brand, the Gothic, the Cult, and the Iconic The Iconic Gothic Everyone Knows Who Dracula Is The Gothic Prestige Plenty of Sex Please, They’re British Attention Grabbing Gothic King of The Cult A Cult of Personality Feeding the Deadites Splatstick: A Side-Splitting Bloodbath Big Brand Horror Horror, Mystery, and Shawshank? Bibliography Television Film Part III: Network Television Chapter 8: Established Horror Thursday Night Must See TV Dinner Is Served The Horror Procedural “Have you ever seen blood in the moonlight?” Broadcast Body Horror Broadcast Horror and Broadcast Ratings Broadcast Bites Dracula and Van Helsing? Life After Death The CW: Comic World A Rom-Com-Zom-Dram Bibliography Television Film Chapter 9: Renegotiating Horror Fox and the Horror Cycle The Cultural Renegotiation of Horror Promoting Scream Queens: Season One Season Premiere and Ratings Spin The Expansion of Scream Queens Second Season The Slasher and Scream Queens: Building on the Classics The Slasher: Trash or Classic? Scream Queens and Intertextuality: What Fresh Hell Is This? Murder and Homage The Power of Controversy Compels You Capitalizing on Controversy The Exorcist on Fox: Legacy and Homage The Devil Is in the Detail Ratings, Renewals, and Risks Horror: A Cornerstone of US Television Bibliography Television Film Chapter 10: Conclusion Bibliography Television Index

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