ENGLISH

Soft Power Made in China: The Dilemmas of Online and Offline Media and Transnational Audiences

By Claire Seungeun Lee

Book information

Publisher
Springer International Publishing;Palgrave Macmillan
Year
2018
ISBN
978-3-319-93114-2;978-3-319-93115-9
Language
english
Format
PDF
Filesize
3 MB (3002965 bytes)
Edition
1st ed.
Pages
XXI, 236\245
Time added
2019-01-12 07:48:06
Cultural and Media Studies; Asian Culture; Asian P

Description

This book analyzes the ways in which China’s soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China’s transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences’ consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the “outsourced soft power.” While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author’s multi-site field research focused on television spheres, Soft Power Made in China argues that China’s soft power paradox in South Korea and Japan—two quasi-Sinophone countries—is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country. Front Matter ....Pages i-xxi Introduction (Claire Seungeun Lee)....Pages 1-22 Front Matter ....Pages 23-23 China’s Soft Power Building and Its TV Industry as a Soft Powerhouse (Claire Seungeun Lee)....Pages 25-51 Foreign Markets and Professionals: The Gatekeepers (Claire Seungeun Lee)....Pages 53-79 Local Embeddedness, Domestification, and Capital Displacement: The Case of Offline Media (Claire Seungeun Lee)....Pages 81-108 Front Matter ....Pages 109-109 The Conversion Paradox in Quasi-Sinophone East Asia (Claire Seungeun Lee)....Pages 111-124 The Limits of Outsourced Soft Power (Claire Seungeun Lee)....Pages 125-154 Seeking Virtual Capital Through Online Media in the Digital Age (Claire Seungeun Lee)....Pages 155-171 Front Matter ....Pages 173-173 Conclusions (Claire Seungeun Lee)....Pages 175-190 Postscript: Envisioning the Future of China’s Soft Power (Claire Seungeun Lee)....Pages 191-193 Back Matter ....Pages 195-236

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