ENGLISH

Marketing Warfare

By Jack Trout , Al Ries

Book information

Publisher
McGraw-Hill
Year
1997
ISBN
0070527261, 9780070527263, 9780071371124
LCC
HF5415 .R544 2006
Open Library ID
OL22713292M
Language
english
Format
EPUB
Filesize
342 kB (350397 bytes)
Edition
1
Pages
\0
Time added
2011-08-31 04:54:40

Description

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek "Revolutionary! Surprising!"­­Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

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