GERMAN

Die Marketing-Gleichung: Einführung in das prozess- und wertorientierte Marketingmanagement

By Dirk Lippold

Book information

Publisher
De Gruyter Oldenbourg
Year
2015
ISBN
9783110437904, 9783110426816
Language
german
Format
EPUB
Filesize
46 MB (48580578 bytes)
Edition
2nd completely revised and expanded edition
Pages
550\0
Library
degruyter.com
Time added
2023-07-29 21:42:35

Description

The reputation of traditional marketing techniques as an essential component of corporate success has declined in recent years. This book, already in its second edition, offers a practical approach to value-oriented management, serving as the basis for practical training for students of marketing management while at the same time offering valuable insights for professionals working in the field. Provides an innovative process and value oriented framework for developing marketing strategies

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