ENGLISH

Trade Marks and Brands: An Interdisciplinary Critique

By Lionel Bently , Jennifer Davis , Jane C. Ginsburg

Book information

Publisher
Cambridge University Press
Year
2008
ISBN
0521889650, 9780521889650, 9780511410079
LCC
K1555 .T733 2008
Open Library ID
OL10438535M
Language
english
Format
PDF
Filesize
3 MB (3227599 bytes)
Series
Cambridge Intellectual Property and Information Law
Edition
1
Pages
473\473
Topic
Economy
Library
avaxhome.ws
Scanned
yes
Time added
2010-05-31 15:29:46

Description

Recent developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: What is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

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