ENGLISH

Customer relationship management

By ed , Beltman , Rob; Peelen

Book information

Publisher
Pearson
Year
2013
ISBN
9780273774952, 9780273774976, 9780273781073, 0273774956, 0273774972
Language
english
Format
PDF
Filesize
62 MB (64533077 bytes)
Edition
Second edition
Pages
413\436
Time added
2020-11-29 04:11:01

Description

Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management.

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