ENGLISH

Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights

By Marc Helmold

Book information

Publisher
Springer International Publishing;Springer
Year
2020
ISBN
9783030469849, 9783030469856
DOI
10.1007/978-3-030-46985-6
Language
english
Format
PDF
Filesize
5 MB (5396930 bytes)
Series
Management for Professionals
Edition
1st ed.
Pages
XXV, 191\201
Time added
2021-01-06 05:41:07
Business and Management; Sales/Distribution; Suppl

Description

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

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