ENGLISH

Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

By Frederick Newell , Seth Godin

Book information

Publisher
Bloomberg Press
Year
2003
ISBN
9781576601327, 1576601323
Open Library ID
OL8747984M
Language
english
Format
CHM
Filesize
500 kB (511945 bytes)
Edition
1
Pages
265\0
Topic
Education
Library
mexmat
Time added
2009-07-20 03:45:11

Description

This book is important reading for companies of every size that are trying to satisfy and sell to today's consumer. The author shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work.

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