ENGLISH

All about Them: Grow Your Business by Focusing on Others

By Bob Burg , Bruce Turkel

Book information

Publisher
Da Capo Lifelong Books
Year
2016
ISBN
0738219207, 9780738219202
Language
english
Format
EPUB
Filesize
609 kB (623292 bytes)
Pages
312\0
Time added
2017-08-21 16:00:46
Personal Transformation;Self-Help;Success;Self-Hel

Description

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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