ENGLISH

Monster loyalty : how Lady Gaga turns followers into fanatics

By Jackie , Huba

Book information

Publisher
Penguin
Year
2013
ISBN
978-1-101-63099-0, 110163099X
Language
english
Format
EPUB
Filesize
3 MB (2862116 bytes)
Pages
214\0
Time added
2017-08-15 11:00:00
Customer loyalty -- Case studies.;Customer relatio

Description

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com. Abstract: Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. Read more...

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