ENGLISH

Ribbon Culture: Charity, Compassion and Public Awareness

By Sarah Moore

Book information

Publisher
Palgrave Macmillan
Year
2008
ISBN
0230549217, 9780230549210, 9780230583382
Open Library ID
OL10194608M
Language
english
Format
PDF
Filesize
1 MB (1374937 bytes)
Edition
1st
Pages
240\201
Time added
2011-04-11 19:55:47

Description

Ribbon Culture explores the history, meaning, and sociological implications of the popular practice of 'showing awareness'. The book suggests that we see the rise of awareness campaigns in terms of a growing interest in personal displays of compassion in a cultural climate where empathy has become a by-word for authenticity. Not only this, but Ribbon Culture highlights charities' use of slick awareness campaigns to 'reach' their target-audience and explores the repercussions of the transformation of charity into a commercial enterprise.

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