Media & Communication in Canada

Description

Cover Title Page Copyright Page Contents at a Glance Contents List of Boxes Preface Acknowledgments From the Publisher PART I: The Sociocultural Context 1: Defining the Field Introduction Media in an Ever-Changing Communications Universe Back to the Future Media and Technology: A Brave New World? Our Approach What Is Communication? Some Definitions and Models Communication: Mass Audiences, and Mass Communication Media, Mass Media, and New Media Convergence Some Social Roles of Media Summary Key Terms Related Websites Further Readings Study Questions 2: The History of Media: Social and Cultural Forms Introduction Society, Culture, and Media The European Roots of Media and Western Society The Beginnings of the Modern Media: The Newspaper, or “Press” Perspectives on the Media Media and Canadian Realities: History and Structure Media and Canadian Culture Summary Key Terms Related Websites Further Readings Study Questions PART II: Theoretical Perspectives 3: Media Content: Studying the Making of Meaning Introduction Representation and Signification Intertextuality, Polysemy, and the Indeterminacy of Representation Communication Theory as Social Theory The Encoding/Decoding Model Agency and Structure: A Key Concern in the Study of Communication Perspectives on the Study of Content Summary Key Terms Related Websites Further Readings Study Questions 4: Perspectives on Media and Audiences Introduction Shifting Perspectives on Audience Making Meaning in Context: Culture, Media, Audience Industry Audience Research The Shifting and Vanishing Audience: Opportunities and Risks Summary Key Terms Related Websites Further Readings Study Questions 5: Advertising and Promotional Culture Introduction What is Advertising and Promotional Culture? Economic and Cultural Impacts A Brief History of Advertising Commodities, Brands, and Markets Market Segmentation Product Placement, Branded Content, and Native Advertising The Power of Advertising Summary Key Terms Related Websites Further Readings Study Questions 6: Communication Technology and Society: Theory and Practice Introduction Perspectives on Technology Thinking about Technology Technology and Western Society Media Convergence The Internet and Digitization Technological Change: A Cost–Benefit Analysis Summary Key Terms Related Websites Further Readings Study Questions PART III: The Communication Environment 7: The Formation of Public Policy Introduction Back to the Future The Canadian Public in Public Policy Formation The Aird Commission, 1929 The Massey–Lévesque Commission, 1949–1951 The Fowler Commission, 1956–1957 The Applebaum–Hébert Committee, 1981–1982 Re-evaluating State Involvement in the Cultural Sphere Summary Key Terms Related Websites Further Readings Study Questions 8: Communication Policy: Sector by Sector Introduction Telecommunications, Broadcasting, and the Internet Recorded Music Cinema Publishing Postal Service Summary Key Terms Related Websites Further Readings Study Questions 9: Ownership and the Economics of Media Introduction Particularities of Media Economics Satisfying Needs and Wants Organizing Structures Public Ownership Private Ownership Implications of Private Media Ownership New Labour Issues Media Democratization Summary Key Terms Related Websites Further Readings Study Questions 10: Journalists as Content Producers Introduction News as Content Production Ideals of Journalism Journalism as a Textual Practice Journalism as a Sociocultural Institution Legal Parameters Governing Journalism Economics of News Production The Future of Journalism Summary Key Terms Related Websites Further Readings Study Questions PART IV: An Evolving Communication World 11: Globalization Introduction Defining Terms Mass Media as Agents of Globalization Global Information Trade Theories of Globalization New World Information and Communication Order (NWICO) From NWICO to WSIS Changing Notions of Place Summary Key Terms Related Websites Further Readings Study Questions 12: Media and Communication: Looking Back, Looking Forward Introduction The Shifting Character of Media Communication and Democracy Content and Audiences The Social Dimensions of Media and Communication Issues and Policy Trends Shifting Economic Currents “Free” Market for Cultural Products? Summary Key Terms Related Websites Study Questions Glossary References Index