ENGLISH

The Tipping Point

By Malcolm Gladwell

Book information

Publisher
Little, Brown and Company
Year
2006
ASIN
B000OT8GD0
Language
english
Format
PDF
Filesize
22 MB (23461099 bytes)
Edition
1
Pages
147\147
Library
torrents.ru tech collections 2009-11-14
Time added
2010-05-17 00:23:50

Description

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Similar books