Business in Latin America: Strategic Opportunities and Risks

Description

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America. The second edition has been thoroughly revised and updated to include: • The sources of economic, political, and natural risks, including the impact of COVID-19. • The endemic role of corruption in institutions, the economy, and society. • The region’s cultural and social diversity and resilience. • The role of technology and digitalization on corporate and marketing strategies. • The challenges of managing local and regional supply chains. The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America. Cover Half Title Title Page Copyright Page Dedication Table of Contents List of Figures List of Tables Introduction Organization and Content Uniqueness Acknowledgments Part I The Business Environment in Latin America Chapter 1 The Economic Environment of Latin America Introduction Latin America’s Economic Performance from 2000 to Present Latin America’s International Trade Foreign Direct Investment in Latin America Latin America’s Recovery Post-COVID: Toward a Socially Inclusive and Environmentally Responsible Growth Model Summary References Chapter 2 The Political and Legal Environment of Latin America Introduction A Snapshot of the Political Environment in Latin America Democracy at Risk Renewed Populism and Authoritarianism The Institutional Environment Corruption in Latin America The Regulatory Environment of Latin America Summary References Chapter 3 The Competitive Environment of Latin America Introduction The Global Competitiveness of Latin America Latin America’s Role in Global Supply Chains The Structure of Competition in Latin America Summary References Chapter 4 Demographic Transitions and Population Dynamics in Latin America Introduction Latin America’s Demographic Transition Migration Flows Race and Ethnicity in Latin America Education Urbanization Housing and Households Health Status of Latin America Summary References Chapter 5 The Sociocultural Environment of Latin America Introduction Latin American Culture Latin American Business Culture National Business Cultures in Latin America The Impact of Culture on Leadership Women Leaders in Latin America Managing Talent in Latin America Summary References Chapter 6 Business Risks and Uncertainty in Latin America Introduction A Framework to Understand Business Risk and Uncertainty Economic Risks Political Risks Corruption Crime and Violence Societal Risks Natural and Climate Change Risks Summary: Many Risks but Also Opportunities References Part II Business Strategies for Latin America Chapter 7 Marketing Strategies for Latin American Consumer Markets Introduction An Overview of the Latin American Consumer Market Understanding Latin American Consumers’ Values Segmenting the Latin American Consumer Market Building a Relevant Brand in Latin America Pricing Strategies for Latin American Consumer Markets Communication Strategies for Latin American Consumer Markets Omnichannel Strategies for Latin America Summary References Chapter 8 Corporate Strategies for Firms from Outside the Region Introduction MNCs’ Challenges and Competitive Advantages in Latin America MNC Regional Strategy in Latin America A Regional Strategy Formulation Framework Regional Strategy Replication and Adaptation A Case of a Global MNC’s Regional Strategy Summary References Chapter 9 Strategic Approaches of Multilatinas and Global Latinas Introduction The Emergence of Multilatinas and Global Latinas The Internationalization of Latin American Firms Multilatinas and Global Latinas: Who Are They? Strategic Approaches of Multilatinas and Global Latinas Multilatinas and Global Latinas: Into the Future Summary References Chapter 10 The Entrepreneurial Environment in Latin America Introduction Innovation in Latin America The State of Entrepreneurship in Latin America The Entrepreneurial Ecosystem in Latin America Hotbeds of Entrepreneurship Small- and Medium-Size Businesses in Latin America Summary Note References Chapter 11 Global and Regional Value Chains in Latin America Introduction Global Value Chains Latin America’s Participation in Global Value Chains Regional Integration and Global Value Chains Firm Perspective on Value Chain Configurations Summary References Chapter 12 Strategic Opportunities and Risks in Latin America: A Summary Introduction The Business Environment in Latin America Business Strategies for Latin America Strategic Opportunities and Risks in Latin America Concluding Thoughts Index