Proceedings of the 6th International Conference on Economic Management and Green Development

Description

This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.   Contents Research on the Analysis and Strategy of American Inflation in the Context of COVID-19 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Framework 2 Methods 3 Results 3.1 American Inflation in the Context of COVID-19 3.2 Reasons for Inflation 4 Discussion 4.1 Improving the Production of Goods and Services 4.2 De-escalating the Trade War 4.3 Decrease the Amount of Stimulus or Rescue Financial Support 5 Conclusion References Analysis of China’s Beauty Brand Marketing Strategy and Sales Model 1 Introduction 2 Literature Review 3 Discussion 3.1 China Beauty Market Trend 3.2 E-Commerce on the Impact of China’s Beauty 3.3 Popular Beauty Brand Marketing Strategy 4 Conclusion References Modeling and Economic Analysis of Wind-Marine Current-Biogas Integrated Energy System 1 Introduction 2 Literature Review 3 Modeling Methods 3.1 Wind Power Model 3.2 Marine Current Power Generation Model 3.3 Biogas Power Generation Model 3.4 Wind-Marine Current-Biogas Integrated Energy System 4 Economic Benefit Analysis 4.1 Economic Benefits of Wind Power 4.2 Economic Benefits of Marine Current Power Generation 4.3 Economic Benefits of Biogas Power Generation 4.4 Integrated Energy System Economic Benefits 5 Conclusions References An Analysis of Puma’s Global Marketing in the COVID-19 Era 1 Introduction 1.1 Research Background 1.2 Research Gap 1.3 Fill the Gap 2 Literature Review 2.1 Marketing Mix Theory 2.2 Important Results 2.3 Summary 3 Method 3.1 Research Design 3.2 Puma 3.3 SWOT Analysis 4 Results and Discussion 5 Conclusion References The Time-Varying Impact of COVID-19 on the Telecom Industry 1 Introduction 2 Literature Review 3 Model Specification 3.1 Data Resource 3.2 Sample Unit Root Test (ADF Test) 3.3 VAR Model Setting 3.4 ARMA-GARCH Model Setting 4 First Section Empirical Results and Analysis 4.1 VAR Order Identification 4.2 Impulse Response 4.3 ARMA Order Selection 4.4 ARMA-GARCH Estimation Results 5 Discussion 6 Conclusion References The Importance of Compensation from Different Aspects: A Study of Akamai Inc. 1 Introduction 2 Definition 2.1 Definition of Compensation 2.2 Definition of Incentive 2.3 Definition of Performance 2.4 Agency Problem 3 Method 4 Data 5 Results 5.1 Performance-Based Salary Can Solve Agency Problem 5.2 Compensation Philosophies Are Indispensable for Companies 5.3 The Combination of Multiple Pay Structures is Key to Attracting Talent 6 Discussion 7 Conclusions References 2022 Russo-Ukrainian War and the Subsequent Sanction in Relation to Commodity Volatility 1 Introduction 2 Literature Research 3 Data 4 Methodology 5 Analysis 6 Conclusion References The Impact of New Energy Vehicle Batteries on the Natural Environment and Recycling Method 1 Introduction 2 The Types of Batteries 2.1 Lithium Cobalt Acid Battery 2.2 Li-Iron Phosphate (LIP) Battery 2.3 NiMH Battery 2.4 Ternary Li Battery 3 Environmental Impact of Untreated Waste Batteries 3.1 Increasing Production 3.2 Carbon Mission in Production 3.3 The Impact of Batteries Materials and Electrolyte 4 Recycling Method 4.1 Echelon Utilization 4.2 Disassemble, Recycle and Reuse 5 Conclusion References The Pollution of Face Masks to Marine Ecology Under the Epidemic 1 Introduction 2 Face Masks 2.1 Compositions of Face Masks 2.2 Filter Mechanism of Face Masks 2.3 Environmental Impact of Masks—Microplastics and Their Release 3 Microplastic Pollution in Marine Environment 3.1 Lethal Effect 3.2 Impede Growth and Development 3.3 Genes and Inheritance 3.4 Risk to Human Health 4 Face Masks Treatments 4.1 Building Materials 4.2 Burned for Electricity 4.3 Industrial Supplies 4.4 Waste Mask Collection Box 4.5 The Advanced Form of Meteorological Oxidation 5 Conclusion References Comparison of Carbon Emissions of Gasoline Vehicles and Electric Vehicles 1 Introduction 2 Carbon Emissions in Different Stages 2.1 Fashion Industry Pollution 2.2 Electric Vehicles 3 Comparison of Carbon Emissions 3.1 Energy Consumption 3.2 Carbon Emission 4 Different Regions 5 Conclusion References The Impacts of Offshore Oil Spills on Marine Life and Humans and Solutions 1 Introduction 2 Formation and Components of Oil 2.1 Formation of Oil 2.2 Hydrocarbon Components in Petroleum 2.3 Non-hydrocarbon Components 3 Oil Spill Impacts 3.1 Oil Spill Impacts on Seawater 3.2 Oil Spill Impacts on Marine Life 3.3 Oil Spill Impacts on Human 4 Solutions and Prevention Policies 4.1 Solutions Towards Oil Spill 4.2 Related Policies 5 Conclusion References A Case Study of the 2021 Pulitzer Prize-Winning Articles in Feature Writing Based on Narrative Communication Theory 1 Introduction 2 Literature Review 3 Methodology 4 Case Study 5 Conclusion References A Comparative Study of Green Purchase Behavior Between Chinese and American Consumers in College: An Examination of Collectivism, Perceived Peer Pressure, and Environmental Concerns 1 Introduction 2 Literature Review 3 The Proposed Model 3.1 Methodology and Approach 3.2 Collectivism (COLLECT) 3.3 Environmental Concern (EC) 3.4 Perceived Peer Pressure (PPP) 3.5 Attitude Towards Green Purchase (AGP) 3.6 Intention of Green Purchase (IGP) 3.7 Green Purchase Behavior (GPB) 4 Results 4.1 Descriptive Analysis 4.2 Testing Hypotheses 5 Conclusion References A Prediction upon Deep-Sea Gigantism Characteristics of Crustaceans in Respond to Future Global Climate 1 Introduction 2 Literature Review 2.1 Paleocene-Eocene Thermal Maximum and the Hypothesis 2.2 Climate Change During PETM 2.3 PETM’s Effects on Terrestrial Life 2.4 PETM’s Effects on Marine Life 2.5 Marine Ecosystem’s Response to PETM 2.6 Deep-Sea Gigantism Definition and Example 3 Discussion 3.1 Prediction of Deep-Sea Gigantism Responding to Global Temperature Increase in Crustaceans According to Bergmann’s Rule 3.2 Prediction of Deep-Sea Gigantism Responding to Decreased Dissolved Oxygen Levels in Crustaceans 4 Conclusion References A Study on HR Risk of Didi Under the Sharing Economy 1 Introduction 2 Research Background and Purpose 2.1 Research Background 2.2 Research Objectives 3 Current Situation of Didi’s Human Resource Management 4 Characteristics and Risk Analysis of Didi’s Human Resource Management 4.1 Characteristics of Didi’s Human Resource Management 4.2 Risk Analysis of Didi’s Human Resource Management 5 Countermeasures and Suggestions for Preventing and Controlling Human Resource Management Risks of Didi 5.1 Strengthen Risk Monitoring 5.2 Adjust the Employee Supervision Mode 5.3 Improve Staff Management 6 Conclusion References Activation and Reconstruction of Emergency Supply Chain Crisis Under Crisis Events 1 Introduction 2 Literature Research on Emergency Logistics Supply Chain 3 The Study Based on Grounded Theory 4 Activation and Reconstruction of Emergency Supply Chain 4.1 Event Attributes 4.2 The Activation of Supply Chain 4.3 The Reconstruction of Supply Chain 5 The Major Participants 6 Conclusion References Advantages and Disadvantages of Online Celebrity Marketing 1 Introduction 1.1 Celebrities Are Opinion Leaders 2 Literature Review 3 Analysis 3.1 Disadvantages of Online Celebrity Marketing Model 3.2 Advantages of Celebrity Marketing 3.3 Celebrities Generate Positive Press 4 Conclusion References Analysis of China’s Blind Box Economy—Taking POP MART as an Example 1 Introduction 2 The Background of POP MART 3 SWOT Analysis of POP MART 3.1 S-Strength 3.2 W-Weakness 3.3 O-Opportunity 3.4 T-Threat 4 The Application of Consumer Psychology on the Blind Box Economy 4.1 Gambler Effect 4.2 Hunger Marketing 4.3 Conformity and Comparison Psychology 5 Discussion 6 Conclusion References Analysis of How Investors Use Ratios to Pick Stocks Using Three Sample Stocks from the Financial Sector 1 Introduction 1.1 Background 1.2 Related Research 1.3 Objective 2 Ratios and Investors 2.1 The P/E Ratio and Value Investors 2.2 The PEG Ratio and Growth Investors 2.3 Other Ratios and Investors 3 Analysis on Sample Stocks 3.1 Brief Introduction 3.2 Risk 3.3 Profitability 4 Investors that Would Invest in the Stocks 5 Conclusion References Analysis of Social Media Marketing Strategy: The Case Study of China and the US 1 Introduction 2 Social Media Marketing Strategies in the US 2.1 Facebook 2.2 Instagram 2.3 Twitter 2.4 LinkedIn 3 Social Media Marketing Strategies in China 3.1 Little Red Book/Xiaohongshu 3.2 TikTok/Douyin 3.3 Zhihu 3.4 WeChat 4 Conclusion References Analysis of Stocks in the Top Ten Weightings of the Nasdaq 100 1 Introduction 2 Methodology 3 Analysis 4 Conclusion References Analysis of the Enterprise Supply Chain in This Modern Age—From Digital Transformation to Visualization and Sustainability 1 Introduction 2 Literature Review 3 Digital Transformation of Enterprise Supply Chain 3.1 Definition and Motivation of Digital Transformation of Enterprise Supply Chain 3.2 Implementation of Digital Transformation of Enterprise Supply Chain 4 Visualization of Enterprise Supply Chain 4.1 Digital Transformation Leads to Visualization 4.2 Benefits Behind Visualization of Enterprise Supply Chain 4.3 Discussion of the Challenges of Implementing Visualization 5 The Impacts of Digital Transformation of Enterprise Supply Chain on Sustainability 5.1 From Economic Dimension 5.2 From Environmental Dimension 5.3 From Social Dimension 6 Conclusion References Analysis of the Impact of the Health Status of CDC Staff on Job Performance During COVID-19 Epidemic 1 Introduction 2 Working Status and Physical and Mental Health Status of CDC Personnel 2.1 Basic Information of CDC Personnel Under Investigation 2.2 Working Condition 2.3 Physiological States 2.4 Psychological States 3 The Influence Mechanism of Physical and Mental Health and Job Performance 3.1 Analysis of the Influence Mechanism 3.2 The Influence Mechanism of the Health Status of CDC Staff on Job Performance 4 Solutions and Advice 4.1 Recommendations to Hospitals 4.2 Recommendations to Hospital Departments 4.3 Recommendations to CDC Staff and Other Medical Workers 5 Conclusion References Analysis of the Internet Industry Based on SWOT Model and Porter’s Five Forces Model—Taking Amazon as an Example 1 Introduction 2 General Introduction to Amazon Company 3 Analytical View of Amazon Inc. 3.1 SWOT Analysis 3.2 Porter’s Five Forces Analysis 4 Conclusion References Analysis of the Traditional Energy Revolution Under the Carbon Neutrality Target 1 Introduction 2 Literature Review 3 Thematic Analysis 4 Conclusion References Analysis and Optimization of Queuing Problem in Barbershop 1 Introduction 2 Literature Review 3 Methodology 4 Results and Discussions 5 Conclusion References Analysis of the Impact of Crossover Brand Co-branding on Consumer Purchasing Behavior 1 Introduction 1.1 Research Background 1.2 Research Gap 1.3 Fill the Gap 2 Literature Review 2.1 Co-branding 2.2 Important Results 2.3 Theory of Planned Behavior 2.4 Important Results 2.5 Summary 3 Method 3.1 Research Design 3.2 Ari Jordan 3.3 SWOT Analysis 4 Results 5 Discussion 6 Conclusion References Analyze the Business Value of Niche Products Based on Long-Tail Market Theory 1 Introduction 1.1 Research Background 1.2 Research Significance 1.3 Paper Organization 2 Literature Review 2.1 Niche Toys 2.2 Beauty Products 2.3 Outdoor Sports Products 3 Conclusion 3.1 Main Findings 3.2 Future Studies References Asymmetric Information Analysis on Supply Chain Finance’s Profit Model: Based on E-Commerce Platform JingDong 1 Introduction 2 MMEs Financing Constraints: Asymmetric Information 2.1 The Theory of Asymmetric Information 2.2 Research Model 2.3 Unwillingness of Financial Institutions to Lend Loans to MMEs 2.4 Current Market for MMEs 3 Topic Background: The Concept of Supply Chain Finance 3.1 International Literature Review 3.2 China Literature Review 4 How Online Finance Has Solved the Problem—JingDong SCF 4.1 JingDong Finance Introduction 4.2 Main Services of JingDong Supply Chain Finance 4.3 How JingDong Eliminates Asymmetric Information, and JingDong’s Risk Management 5 How Does JingDong Used Supply Chain Finance to Increase Its Network Effects 5.1 Network Effects Definition 5.2 How Does the Application of SCF on JingDong Increase the Network Effects 6 Conclusion References A Review of Riders’ Job Satisfaction in Takeaway 1 Introduction 2 Definition of Job Satisfaction 3 Research on Job Satisfaction 4 ERG Theoretical Analysis of Low Satisfaction of Takeaway Riders 4.1 The Need for Existence 4.2 The Need for Relatedness 4.3 The Need for Growth 5 Conclusion and Suggestion 5.1 Platform 5.2 Relevant Departments References Can NFT Refresh the Field of Digital Copyright Protection? The Positive Role and Potential Risks of NFT in Digital Copyright Protection 1 Introduction 2 Research on Copyright of Digital Works 3 NFT and Digital Copyright Protection 3.1 NFT and Intellectual Property 3.2 Infringement Risks of NFT 4 Results and Discussions 4.1 Application Prospect of NFT 4.2 How Do Creators Protect Their NFT Copyright? 4.3 How Does the NFT Platform Help Protect the Copyright of NFT Works? 4.4 Problems that NFT Holders Should Pay Attention to When Participating in NFT Works Trading 5 Conclusion References The Importance of Content Marketing in Media 1 Introduction 2 Method 3 Discussion 3.1 Definitions 3.2 The Components of Content Marketing 3.3 Content Marketing Implementation 4 Conclusion References Communication Problems Between Parent–Child 1 Introduction 2 Standpoints, Opposing Points, and Mutually Exclusive Points 2.1 Educational Environmental Impact 2.2 Communication Needs 2.3 Opposing and Mutually Exclusive Points 2.4 Failure Communication 2.5 Positive Communication 2.6 Third Parties to Intervene in Parent–Child Communication 3 Conclusion References Commuting Mode Choices in Small Cities of China: A Case Study of Qianshan 1 Introduction 2 Literature Review 2.1 Factors Affecting Travel Mode Choice 3 Data and Methodology 3.1 Study Area 3.2 Questionnaire Design 3.3 Data Collection and Descriptive Statistics 4 Results and Discussion 4.1 Econometric Modelling 4.2 MNL Regression Results 5 Conclusions and Limitation References Consumer Rights and Business Ethics in E-Retail Business-Study of China’s E-market 1 Introduction 1.1 Purpose of the Study 1.2 Defining the Scope of E-commerce in This Paper 1.3 Research Methodology 2 Market Size of China’s E-Commerce and Major Issues of Consumer Complaints 2.1 Market Size of China’s E-commerce 2.2 E-Commerce Cases Rank No. 1 Among National Consumer Complaints 2.3 Major Issues that Arouse Customer Complaints 3 Business Ethics Problems Occur in E-Retail 3.1 Asymmetric Information and Misleading Messages 3.2 Price Cheating and Obfuscating Promotions 3.3 Return and Refund Barriers 3.4 New E-retail Forms Create More Problems 4 Why Is It So Difficult to Protect Consumer Rights 4.1 Huge Benefit Versus Lenient Penalties 4.2 Laws and Regulations Are Stagnant and Confusing 4.3 Consumer Ignorance and Tolerance 5 Conclusion References Covid-19 and Internet Medical Platforms: Opportunities and Challenges 1 Introduction 2 Opportunities 2.1 Technology 2.2 Encouraged Polices 2.3 Benefits for Medical Workers 2.4 Benefits for Patients 3 Challenges 3.1 Platforms 3.2 Weakness of Policy 3.3 Patient Medication Safety and Private Protection 3.4 Lack of Consumer Advocacy and Litigation Capacity 3.5 The Difficulty for Elderly People 4 Conclusion References COVID-19 Influence on the Environment and the Travel Industry 1 Introduction 2 Literature Review 3 Sustainable Development for Tourist Destinations During COVID-19 3.1 Overtourism During the Pre-pandemic Period 3.2 The Decline of Tourists Due to COVID-19 3.3 The Sustainable Development During COVID-19 for Travel Industry 4 Discussion 5 Conclusion References Current Situation and Digital Development Trend of E-Commerce Live Streaming in China 1 Introduction 1.1 Background 1.2 Research Significance 1.3 Research Approach 2 Literature Review 2.1 Definition and Essence of E-Commerce Live Streaming 2.2 Development History and Foundation 2.3 Current Situation and Characteristics of E-Commerce Live Streaming 2.4 Problems Existing in the Current Situation and Characteristics of E-Commerce Live Streaming, Future Trends and Solutions 3 Conclusion References Difference Analysis and Suggestions on the Application of Quantitative Methods in Public Policy Analysis Between China and the United States 1 Introduction 2 Similarities in the Application of Quantitative Methods in Public Policy Analysis of China and the United States 2.1 From the Perspective of the Main Body of Research is Mainly Based on Teachers and Students in Colleges and Universities 2.2 From the Perspective of the Research Themes, They Are All Based on the Construction and Evaluation of Public Policy Issues 2.3 From the Perspective of the Research Methods, All Prefer Statistical Methods 2.4 From the Perspective of the Research Aim, All Improve the Quality of Public Policy 3 Differences in the Application of Quantitative Methods in U.S.-China Public Policy Analysis 3.1 Differences in Data Collection Methods 3.2 The Primary Method of Data Collection in China’s Public Policy Analysis 3.3 The Main Methods of Data Collection in American Public Policy Analysis 4 Conclusion: Strengthen the Application of Quantitative Methods in the Analysis of Public Policies in China References Duration in the Bond Market and Application 1 Introduction 2 Definition 3 Duration of the Set of Bonds 4 Passive Bond Management-Duration Immunization 4.1 Definition 4.2 Conditions to Apply the Methods 4.3 Reasons Why This Method is Useful in a Theoretical Way 4.4 The Mathematical Proof of This Method Dealing with Interest Rate Risks 5 Different Kinds of Duration Immunization 5.1 Single Liability Immunization 5.2 Single Liability Immunization 6 Limitations of Duration Immunization 7 Solutions 8 Conclusion References Eco-Friendly Hydro-Power: Turbulent 1 Introduction 2 Related Background 2.1 Why Turbulent Hydropower Needs to Be Recognized 2.2 The Point of No Return? 3 Research 3.1 Technical Specifications 3.2 Reliant Hydro-Power 3.3 Project Development and Turbulent Current Applications 4 Critique 4.1 Disadvantages of Turbulent 4.2 Impacts on Marine Life 5 Conclusion References Effects of Population Aging on Japan’s Economic Growth 1 Introduction 2 Data and Method 3 Result and Discussion 3.1 Replacement Ratio of Pension 3.2 Productivity and Retirement Age 3.3 Saving Index 4 Conclusion References Explain Disposition Effect with Loss Aversion and Regret 1 Introduction 1.1 Behavioral Finance 1.2 Reasons of the Disposition Effect 1.3 A Literature Review of Agent-Based Model 2 Model 2.1 Fundamentalists 2.2 Chartists 2.3 Asymmetry 2.4 Regret 2.5 Loss Aversion 2.6 The Final Model 3 Application 4 Conclusion 5 Application References Exploration of the Appointed Guardianship System of the Civil Code 1 Introduction 2 The Practical Necessity of the Appointed Guardianship System in China 2.1 A Rapidly Aging Population 2.2 Disease Risks Associated with Increased Average Life Expectancy 2.3 Guardianship Options for Non-elderly Groups 3 Appointed Guardianship in Comparative Law Perspective 4 Existing Problems of the Appointed Guardianship System and the Path to Improvement 4.1 Roughness of the Selection Criteria of the Guardian Subject 4.2 Ambiguity in the Definition of the Effective Elements 4.3 Lack of Procedural Element Guarantees 4.4 Lack of Clarity in the Content of Guardianship Duties 4.5 The Lack of Monitoring Mechanism 5 Conclusion References Exploring the Influence of Social Pension Insurance on the Elderly’s Subjective Well-Being 1 Introduction 2 Methods 3 The Influence of Social Pension Insurance on the Elderly’s Subjective Well-Being 3.1 The Influence of Urban and Rural Social Pension Insurance on the Subjective Well-Being of the Elderly 3.2 The Influence of Social Pension Insurance on the Subjective Well-Being of the Elderly in Regions of Different Economic Conditions 3.3 The Influence of Social Pension Insurance on the Physical and Mental Health of the Elderly 4 Conclusion References Exploring Tourism’s Recovery Under the Post-COVID-19 Epidemic 1 Background 2 Theory 2.1 Destination Attraction 2.2 Accessibility 2.3 Security 3 Analysis 4 Recommendations 5 Conclusion References The Comparison Between Stock Market and Bond Market 1 Introduction 2 Stock Market 2.1 The Advantages of the Stock Market 2.2 The Disadvantages of the Stock Market 3 Bond Market 3.1 The Advantages of the Bond Market 3.2 The Disadvantages of the Bond Market 4 Investment Psychology of Investors 5 How Do Investors Deal with Risks in the Stock Market and the Bond Market 6 Conclusion References How Does New Media Affect Business Negotiations? 1 Introduction 2 The Origin, Definition, and Connotation Characteristics of Negotiation 2.1 The Origin and Definition of Negotiation 2.2 Characteristics of Business Negotiation 3 Definition and Connotation Characteristics of New Media 3.1 Definition of New Media 3.2 Characteristics of New Media Compared with Traditional Media 4 The Impact of New Media on Business Negotiations 4.1 Comparison with Traditional Business Negotiations 4.2 The Impact of New Media on Negotiation Preparation 4.3 The Impact of New Media on the Negotiation Process 4.4 Impact on the Final Outcome of the Negotiation 5 Conclusion References Body Language in Business Negotiation 1 Introduction 2 Interpretation of Body Language in Business Negotiation 2.1 Definition of Body Language 2.2 Case Analysis 2.3 Implications 3 Conclusion References National Culture and Business Negotiation 1 Introduction 2 Negotiation, Culture and Analysis Model 2.1 The Business Negotiations’ Definition and Characteristic 2.2 National Culture’s Definition and Characteristic 2.3 Analysis Model for the Impact of National Cultural on Business Negotiation 3 Negotiation Case Analysis 3.1 Successful Case 3.2 Failed Case 3.3 Cross-culture Cooperation Skills 4 Conclusion References Analysis of the Impact of Cultural Differences Between China and the United States on International Business Negotiations 1 Introduction 2 Cultural Differences Analysis Framework 2.1 Differences in Chinese and American Mindsets 2.2 The Chinese Mindset and Its Negotiation Strategy 2.3 American Way of Thinking and Negotiation Strategy 3 The Impact of the Differences in Values Between China and the United States on Business Negotiations 3.1 Differences in Strategic Negotiation 3.2 Differences Between Morality and Law 3.3 Differences in Dealing with People and Affairs 3.4 Differences in Society Hierarchy 4 Conclusion References World Medical Economy Development: The Covid-19 Self-Testing Kits and Qualified Medical Manufactories 1 Introduction 1.1 Background 1.2 Related Research 1.3 Objective 2 Market Prospect and Scale of Covid-19 Antigen Detection 2.1 Advantages of Antigen Detection Over Nucleic Acid Detection 2.2 Market Prospect of Antigen Detection 2.3 Market Size of Antigen Detection 3 The Shortage and Future Trends for Covid-19 Self-Testing Kits 3.1 The Extreme Shortage and Unqualified Products in America 3.2 The Convenience of Covid-19 Self-Testing Kits, Underserved Markets, and Profitable Future 4 Solution 4.1 Short in Covid-19 and Long in Epidemic Disease 4.2 Solutions for the Proliferation of Unqualified Products and How Enterprises Can Quickly Pass the FDA Audit 5 Conclusion References New Oriental Hedging Strategy Analysis 1 Introduction 2 Firm Description 2.1 Back Ground Information 2.2 Business Areas 2.3 The Financial Situation 3 Hedging Strategy 3.1 Potential Risk 3.2 Two Strategies Were Implemented to Copy the Risk 4 Conclusion References Analysis of Billiard Hedging Strategies 1 Introduction 2 Corporate Description 2.1 Internal Analysis 2.2 External Analysis 3 Analysis of Hedging Strategies 3.1 Potential Hazard Analysis 3.2 Hedging Strategies 4 Conclusion References Rethinking Online Travel Agency: Dealing with Public Health Emergencies 1 Introduction 2 OTA Business Model 3 The Competitive Landscape of OTAs in the Chinese Market 3.1 Overall Competitive Landscape 3.2 LY.Com Analysis 3.3 Meituan Analysis 3.4 Fliggy Analysis 4 Ctrip Analysis Based on Balancing Scorecard 4.1 Balancing Scorecard 4.2 Financial Aspect 4.3 Efficiency 4.4 Innovation 4.5 Customer 5 Conclusion References Research on the Relationship Between Executive Compensation and Firm Performance: A Case Study of Panel Data of Chinese Firms 1 Introduction 2 Methods and Data 2.1 Methods 2.2 Data 3 Results and Discussion 3.1 Descriptive Analysis 3.2 Correlation Analysis and Multicollinearity 3.3 Executive Compensation Incentive Regression Analysis 4 Conclusion References Hedging Strategy Case Analysis—Southwest Airlines 1 Introduction 2 Firm Profile 2.1 Background Information 2.2 The Financial Situation 2.3 Share Price Analysis 3 Hedging Strategy Analysis 3.1 Temporary Risks 3.2 Hedging Strategy 4 Conclusion References Green Finance Policy Promotes Corporate Green Innovation 1 Introduction 2 Literature Review 3 Model Construction and Data 3.1 Model Construction 3.2 Data Processing 4 Empirical Analysis 4.1 Benchmark Result Analysis 4.2 Robustness Check 4.3 A Subsection Sample 5 Research Conclusions and Policy Recommendations References Green Engineering Management of Photovoltaic Technology Under Climate and Terrain Differences 1 Introduction 2 Literature Review 2.1 Photovoltaic Technology 2.2 Green Engineering Management 3 Management Modules 3.1 Managerial Adaption Based on Climate Differences 3.2 Managerial Approaches Based on the Terrain Differences 4 Discussion and Conclusion References Hazards and Management of Covid-19 Nucleic Acid Detection Kit and Management 1 Introduction 2 Material Analysis and Possible Impacts 2.1 Structure of Testing Kits 2.2 Hydrocarbon Components in Petroleum 2.3 Possible Environmental Problems and Solutions 3 Treatment and Disposal Methods 3.1 Testing Requirements 3.2 A Subsection Sample 3.3 Suggestions and Prospects 4 Conclusion References Health Monitoring and Maintenance of Bridges 1 Introduction 2 Maintenance of Wooden Bridges 2.1 Strengthening of Bearing Structure of Wooden Bridge 2.2 Anticorrosion of Wooden Bridges 2.3 Fire Prevention of Wooden Bridge 3 Maintenance of Reinforced Concrete and Steel Bridges 3.1 Strengthening and Anticorrosion of Steel Structure by Alloy Elements 3.2 Other Common Anticorrosion Measures of Reinforced Concrete 3.3 Concrete Pavement Maintenance 4 Conclusion References Hedge Analysis of ZTE 1 Introduction 2 Company Background 3 Analysis of Financial Indicators 3.1 Solvency Analysis 3.2 Profitability Analysis 3.3 Capacity Analysis 4 ZTE's Sources of Foreign Exchange Risk 4.1 From Revenue Composition 4.2 From Short-Term Borrowings 5 Hedge Strategy Analysis 5.1 Foreign Exchange Derivatives Investments 5.2 Multinational Diversification 5.3 Reasonable Combination of Creditor’s Rights and Debts 5.4 Establishment of Relevant Management Institutions and Their Accountability Systems 6 Conclusion References Hedging Strategy Analysis of Southwest Airlines 1 Introduction 2 Firm Description 2.1 Background Information 2.2 Business Area 2.3 Financial Situation 2.4 Stock Price Analysis 3 Analysis of Hedging Strategy 3.1 Fuel Price Risk 3.2 Fuel Hedging Strategy 4 Conclusion References How Brand Storytelling is Changing to Target the Generation Z in the Digital Age 1 Introduction 2 Literature Review 3 Focus Group Analysis 3.1 Social Media Popularity Impacts 3.2 Gen Z’s Focus on Advertising Evolvement 3.3 Consumer Expectation and Preference for New Storytelling 4 Case Study of Disney 4.1 Diversification of Characters and Setting 4.2 Let Consumers Do Storytelling Marketing 5 Conclusion Appendix A A.1 Interview Question List A.2 Table of Frequently Mentioned Changes in Advertising Content A.3 Top 9 Favorable Advertising Elements for Generation Z References How to Alleviate the Aging Problem in China? Accessibility Building Strategies and Smart Accessibility Community 1 Introduction 2 Literature Review 2.1 Problems and Solutions of the Aging Society 2.2 Research on Barrier-Free Environment 3 Barrier-Free Community Construction Strategy 3.1 Compare the Construction Status at China and Foreign 3.2 Conclusion of Comparison and Targeted Strategies 4 Smart Barrier-Free Communities in Line with China’s National Conditions Under the Strategy 4.1 Components and Facilities 4.2 Organization Mode 5 Conclusion References Insight into International Trade Law Mechanism: What is the Future for the WTO 1 Introduction 2 Reflection on IP Disputes Settlement Mechanism Inside the WTO 2.1 Introduction 2.2 Doubts on IP Disputes Settlement Mechanism 2.3 Issues Playing Out in the US-China IP Dispute 2.4 Reform Recommendation for the WTO 3 Reflection on Appellate Body in WTO Disputes Settlement Mechanism 3.1 Introduction 3.2 The Role of Appellate Body in the Dispute Mechanism System 3.3 Problems Faced by the Appellate Body 3.4 Reforms on the Appellate Body 4 Reflection on Regional Trade Agreements 4.1 Introduction 4.2 The Growing Importance of RTAs 4.3 Reasons for Countries Moving Toward Regional Negotiation of Trade Preferences 4.4 The Impact on the WTO and International Trade 5 US-China Trade War 5.1 What Is It? 5.2 Causes 5.3 Impact 6 Conclusion References Air Pollution and Earnings Management 1 Introduction 2 Institutional Background and Hypothesis Development 2.1 Institutional Background 2.2 Hypothesis Development 3 Data and Sample Description 4 Research Design 4.1 Regression Model 4.2 Measure of Earnings Management 4.3 Measure of Public Attention to Air Pollution 5 Empirical Analysis 5.1 Baseline Regression 5.2 Mechanism Tests 6 Conclusion References Linear Programming Approach in Agricultural Production-Land Allocation 1 Introduction 2 Related Work 3 Research Area 4 LP Model Formulation 4.1 Objective Function 4.2 Constraints 5 LP Model Application 5.1 Results 5.2 Comparison to Original Production Plan 5.3 Limit of Labor Versus Net Income 6 Conclusion References New Energy Vehicle Research on Marketing Strategy in China 1 Introduction 2 Related Concepts and Theories 2.1 Overview of New Energy Vehicles 2.2 Overview of Marketing Theory 3 Xpeng New Energy Vehicles Marketing Status 3.1 Overview of the Development of the Xpeng Car 3.2 Survey on Xpeng New Energy Vehicles Marketing Status 4 Analysis of the New Energy Vehicle Market Environment for XPeng-Based on PEST Theory 4.1 Analysis of Political Environment 4.2 Analysis of Economic Environment 4.3 Analysis of Social Environment 4.4 Analysis of Technology Environment 5 Marketing Strategy Development for Xpeng 5.1 Marketing Issues of the XPeng 5.2 Marketing Strategy of Xpeng 6 Conclusions and Discussion Appendix References Non-fungible Token (NFT): Introduction, Current Market and Legal Problems 1 Introduction 2 Background 3 Is the Current NFT Market Collapsing? 3.1 Negative Voice 3.2 Positive Voice 3.3 Conclusion for This Part 4 Legal Problems in NFT Market and Possible Solutions 4.1 Illegal Transaction 4.2 Major Legal Problems 5 Conclusions References Research on the Impact of Non-interest Income Innovation on Bank Performance 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Gap and Framework 2 Method 2.1 Current Situation Analysis 2.2 Empirical Analysis 3 Result 3.1 Current Analysis 3.2 Model Regression Results and Analysis 4 Discussion 4.1 Strengthen Linkage with Internet Companies to Increase Fee Income 4.2 Innovate Financial Products and Create Brand Characteristics 4.3 Increase Investment in Talent Training and Expand Other Business Income 5 Conclusion References Portfolio Optimization for Banks in the Hong Kong Stock Market 1 Introduction 2 Data and Methods 2.1 Data 2.2 Methods 3 Results 4 Conclusion References Portfolio Optimization for Five Representative Companies in China 1 Introduction 2 Data 3 Method 3.1 Mean–Variance Model 3.2 Sharpe Ratio 4 Result 5 Conclusion References Portfolio Strategies for Different Types of Households Under the Impact of COVID-19 1 Introduction 2 Introduction to Related Concepts 2.1 Family Types 2.2 Asset Allocation 3 Portfolio Strategies for Different Types of Households 3.1 Low-Income Families 3.2 Middle Class Families 3.3 Rich Families 4 Conclusion References Portrait Analysis of Salesperson’s Personal Traits: Using the Big-Five Model as an Example 1 Introduction 2 Literature Review 2.1 Personal Traits 2.2 Big-Five Personality Model 3 Researches and Analysis 3.1 Methodology 3.2 Analysis and Interpretation of Data 4 Conclusion and Limitations 4.1 Conclusion 4.2 Limitations Appendices Appendix 1. Questionnaire Appendix 2. Measurement Scales Appendix 3. Survey Results References Pre-establishment National Treatment and Negative List Model: From BIT Negotiations to Negative List of Shanghai Pilot Free Trade Zone 1 Introduction 2 A Brief Review of the “Pre-establishment National Treatment and Negative List” Model 2.1 The Origin and Role of Pre-establishment National Treatment 2.2 The Relationship Between the Positive and Negative Lists 3 Legal Issues in the U.S.-China BIT Negotiations 3.1 Text Analysis of the U.S. Model BIT 3.2 Conflicts and Compromises in the U.S.-China BIT Negotiations 3.3 China’s Countermeasures to the U.S.-China BIT Negotiations 4 Pre-establishment National Treatment and Negative List Model for China 4.1 Background of the Reform of Foreign Investment Management System in SPFTZ 4.2 Problems Faced by the Negative List System in Shanghai 4.3 Improve and Promote the “Shanghai Model” in a Targeted Way 5 Conclusion References Re-examining the Existence of the Environmental Kuznets Curve: Evidence from Six Kinds of Canadian Air Pollutions 1 Introduction 2 Literature Review 3 Data and Model Specification 3.1 Data 3.2 Econometric Model 4 Results and Discussion 5 Conclusion References Research and Analysis on Influence Factors of Consumers’ Online Purchasing Behavior After Pandemic in Perspective of Mental Accounting 1 Introduction 2 Literature Review 2.1 Prospect Theory 2.2 Mental Accounting 2.3 The Impact of Mental Accounting Theory on Online Purchasing 2.4 Consumer Online Shopping Behaviour in the Post-pandemic Era 3 Research Model and Hypotheses 3.1 Mental Assessment and Hypotheses of the Impact Attributes of Online Shopping 3.2 Consumer Black Box 4 Methodology 4.1 Data Collection 4.2 Confirmatory Factor Analysis 4.3 Hypothesis Testing 4.4 Discussion 5 Conclusion References Research on Business Model and Normalization of Data Factor Trading Market 1 Background 2 Previous Studies 3 Features of Data Factor 3.1 Exclusivity 3.2 Non-competitive 3.3 Economical Efficiency of Scale 3.4 Positive Externality 3.5 Property Ownership 4 Data Factor Trading Market 4.1 Business Model 4.2 Normalization 5 Conclusion References Research on College Students’ Consumer Behavior Characteristics and Marketing Strategy Optimization of Estee Lauder 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Gap 1.4 Research Framework 2 Method 2.1 Survey Method 2.2 Data Analysis 3 Results 4 Discussion 4.1 Product Strategy 4.2 Sales Strategy 4.3 Marketing Strategy 4.4 Operation Strategy 5 Conclusion 5.1 Findings 5.2 Limitations and Future Study References Research on Digital Transformation Based Luxury Brands Marketing Strategy 1 Introduction 2 Digital Transformation 3 Luxury Brand Digital Marketing Analysis 3.1 Personalization and Customization 3.2 Multifaceted 3.3 Increase Luxury Brand Culture and Tonality 3.4 Addition of “Product Manager” Digital Business and Content Center 3.5 Strategies to Improve Store Efficiency 4 Conclusion References Research on Information Disclosure of Logistics Corporate Social Responsibility: Response to the COVID-19 1 Introduction 2 Theory and Literature Review 2.1 Stakeholder Theory 2.2 Corporate Social Responsibility 3 Materials and Methods 3.1 Research Objects and Publications 3.2 Research Methods 3.3 Analytical Strategy 4 Findings 4.1 Social Responsibility to the Government Under the Epidemic 4.2 Social Responsibility to Employees Under the Epidemic 4.3 Social Responsibility to Customers Under the Epidemic 4.4 Social Responsibility to the Community Under the Epidemic 4.5 Social Responsibility for the Environment Under the Epidemic 5 Discussion References Research on the Consumer Psychology and Marketing Strategies of Lululemon in the Asian Market 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Framework 2 Method 2.1 Survey Method 2.2 Literature Research 3 Result 4 Discussion 5 Conclusion 5.1 Research Findings 5.2 Limitation and Future Studies References Research on the Economic Impact of the Olympics on Host Countries 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Gap 1.4 Research Framework 2 Methods 3 Result 4 Discussion 5 Conclusion References Research on the Impact of Nintendo Advertising on Brand Globalization 1 Introduction 1.1 Research Background 1.2 Literature Review 2 Method-SWOT Analysis 3 Result 3.1 Nintendo’s SWOT Analysis 3.2 Feature Analysis: Positioning and Differentiation 3.3 Customer Analysis 3.4 Touchpoint 3.5 Summary 4 Discussion: Nintendo’s Problems in Mainland China 4.1 The History of Brand Entry 4.2 Analysis of the Chinese Product Market 4.3 Differences and Problems 5 Conclusions and Recommendations 5.1 Conclusions 5.2 Recommendations References Research on the Indicator for Measuring Nitrous Oxide Emission from Crop Residue 1 Introduction 2 Data Analysis 2.1 Data Overview 2.2 Data Preprocessing 2.3 N2O Emission Efficiency Indicator 2.4 A Subsection Sample 3 Limitation and Discussion 4 Conclusion References Research on the Influence of L’Oréal Paris’s Marketing Strategies on Chinese Consumers 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Framework 2 Method 2.1 SWOT Analysis 2.2 Survey Method 3 Result 3.1 Current Analysis 3.2 Problem Analysis 4 Discussion: Strategies Analysis 5 Conclusion 5.1 Research Findings 5.2 Research Significance 5.3 Limitations and Future Studies References Research on the Influencing Factors of Shipping Industry Based on Linear Regression Model 1 Research Background 2 Literature Review 3 Theoretical Model 4 Influence Factor 4.1 S&P 500 4.2 Consumer Price Index 4.3 Exchange Rate 5 Empirical Study 6 Conclusion References Research on the Market Development Strategy of Sports Apparel Companies Based in Canada 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Gap 1.4 Research Framework 2 Method 2.1 Comparative Analysis 2.2 Case Study 3 Results 3.1 Data Analysis of the Canadian Local Athletic Apparel Market 3.2 Issues that Canadian Local Athletic Apparel Companies Have 3.3 Analysis of Issues 4 Discussion 4.1 Be More Active in a Niche Market of the Athletic Apparel Market 4.2 Using Branding More Efficient 4.3 Brand Collaboration 5 Conclusion 5.1 Summary of Main Findings 5.2 Research Significance 5.3 Limitations and Future Study References Research on Fast Fashion Industry Under Sustainable Development Model: Based on ZARA’s SWOT Analysis 1 Introduction 2 Literature Review 3 SWOT Analysis 3.1 Advantages 3.2 Disadvantages 3.3 Opportunities 3.4 Threats 4 Conclusion and Policy Recommendations References Research on Industry and Carbon Emission Gradient Under the Background of Carbon Emission Peak in the Beijing-Tianjin-Hebei Region 1 Introduction 2 Literature Review 3 Methods and Data Sources 3.1 Industrial Gradient Coefficient 3.2 Carbon Emission Gradient Coefficient 3.3 Data Sources and Outlier Processing 4 Analysis on the Influence of Industry and Carbon Emission 4.1 The Results and Analysis of Beijing 4.2 The Results and Analysis of Tianjin 4.3 The Results and Analysis of Hebei 4.4 The Results and Analysis of the Inter-regions 5 Conclusions and Policy Implications 5.1 Conclusions 5.2 Policy Implications References Research on Intelligent Digital Management Model of Metropolitan Museum of Art in the Era of “Cloud Exhibition-Visit” 1 Introduction 2 The Metropolitan Museum of Art in the Era of “Cloud Exhibition-Visit” 3 The Importance of Museum Intelligent Digital Management 3.1 Sharing and Display of Collections 3.2 Improving the Efficiency of the Audience 3.3 Enhancing User Interaction Experience and User Information Collection 4 Analysis on the Intelligent Digital Management Model of Metropolitan Museum of Art 4.1 Metropolitan Museum of Art's Innovative Model in Intelligent Digitalization 4.2 Problems in Digitalization of Metropolitan Museum of Art 4.3 Optimization of Intelligent Digital Management Mode 5 Enlightenment and Reference: The Application of Scientific and Technological Innovation and Digitalization 5.1 Digital and Technological Push 5.2 New Ways of Interactive Experience 6 Conclusion References Research on Renewable Energy Supplement in DC Data Center 1 Introduction 1.1 Background 1.2 Introduction to Data Center Energy Consumption 1.3 The Attempt at Renewable Energy Adoption 2 The Adaptation of Renewable Energy in DC Data Centers 2.1 Overview of Current Renewable Energy 2.2 The Challenge of Energy Transition 2.3 The Feasibility of Renewable Energy for Data Centers 2.4 Effects of Solar Energy Development 2.5 Energy Storage Adopted in Data Centers 3 DC Data Center Architecture Analysis 3.1 DC Data Center Basic Architecture 3.2 DC Data Center Voltage Level 3.3 The Categories of the DC Data Center Architecture 4 The Example of Renewable Energy Supplement in the DC Data Center 5 Conclusion References Research on the Influence and Countermeasures of Third-Party Payment on Commercial Banks—Evidence from China 1 Introduction 1.1 Background 1.2 Related Research 1.3 Objective 2 First Characteristics and Development of Third-Party Payment Platforms and Commercial Banks 2.1 Characteristics and Development of Third-Party Payment Platforms 2.2 Business Composition and Development of Commercial Banking 3 The Impacts of Third-Party Payment on Commercial Banks 3.1 Impact on the Asset Business 3.2 Impact on the Liability Business 3.3 Impact on the Intermediary Business 4 Countermeasure 4.1 Strengthen Cooperation with Third-Party Payment Platforms 4.2 Create Special Products Based on Banks’ Advantage 4.3 Improve Online Banking Using Experience 4.4 Strengthen Risk Supervision 5 Conclusion References Review of Economic Impact of COVID-19 on China’s Economy: Positive and Negative 1 Introduction 2 The Negative Impact of the Epidemic on China's Economy 2.1 Impacts to Individuals 2.2 Impacts to Enterprises 2.3 Impacts to the Macroeconomy 3 The Positive Impact of the Epidemic on China’s Economy 3.1 Impacts to Enterprises 3.2 Impact to the Macroeconomy 4 Conclusions and Discussion References Review of Research on Employee Innovation with AMO Theory 1 Introduction 2 Antecedents and Results of Employee Innovation 2.1 Results of Innovation 2.2 Antecedent Variables 3 Mediating and Moderating Variables 3.1 Mediation Mechanism from AMO Perspective 3.2 Regulated Variables 4 Conclusion 5 Future Research References Review of the Effect of Family Ownership on Capital Structure 1 Introduction 2 Theory Analysis 2.1 Pecking Order Theory 2.2 Agency Costs Theory 2.3 Trade-Off Theory 3 Reason Analysis and Future Research Suggestions 4 Conclusion References Risk Management in Shipping Industry 1 Introduction 2 Company Profile 2.1 Background 2.2 Business Area 2.3 Financial Situation 2.4 Stock Information 3 Risk Management 3.1 Risk Factors 3.2 Hedging Strategy 4 Conclusion References A Survey of Research on the Effect of Corporate Investment Opportunities on Capital Structure 1 Introduction 2 Theory Summary 3 Empirical Literature Summary 3.1 Hypotheses Tested 3.2 Empirical Tests 3.3 Variables 4 Discussion 5 Conclusion References Spatial Distribution of COVID-19 and Its Influential Factors in the City of Philadelphia 1 Introduction 2 Data Source and Methods 3 Results 4 Discussion 5 Conclusion References Study on the Characteristics and Strategies of Chinese College Students’ Group Tennis Consumption Structure 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Framework 2 Methods 3 Results 4 Discussion 5 Conclusion 5.1 Findings 5.2 Suggestions References Studying the Causes of Overconsumption Among Post-90s Consumers in Mainland China 1 Introduction 2 Literature Review 3 Data 4 Analysis 5 Conclusion References Study on the Cultural Participation Mechanism in Virtual Museums from the Perspective of Interaction Rituals 1 Preface 2 Literature Review 2.1 Cultural Participation 2.2 Virtual Museum from the Perspective of Interaction Ritual Theory 3 Research Data Sources and Methods 4 The Visitor-Visual Museum Interaction Process from the Micro-view 4.1 Enabling Conditions 4.2 Ritual Process 5 Conclusion References SWOT Analysis of Digital Transformation of Inclusive Finance of Chinese Commercial Banks 1 Introduction 1.1 Research Background and Motivation 1.2 Literature Review 1.3 Research Contents and Framework 2 Methodology 2.1 Analysis of the Strengths of Commercial Banks in Developing Digital Inclusive Finance 2.2 Analysis of the Weaknesses of Commercial Banks in Developing Digital Inclusive Finance 2.3 Analysis of the Opportunities for Commercial Banks in Develop Digital Inclusion 2.4 Analysis of the Treats of Commercial Banks in Developing Digital Inclusive Finance 2.5 Analysis of SWOT Matrix 3 Results 4 Conclusion References Tesla’s Global Talent Strategy Research and Prospects 1 Introduction 2 Background and Essential Information of Tesla 2.1 Tesla ‘s Organization Culture, Leadership Style and the Situation of Tesla in the Industry 2.2 The Situation of Talents in the Global Electric Vehicle Industry and the Essence of Tesla’s Talent Team Building in the Industry 3 Identification of the Problem and Suggestion 3.1 Analysis of Employee Satisfaction and Turnover Rate in Tesla 3.2 Suggestion Given to the Identified Problem 4 Conclusion References The Application of Newsvendor Model with Empirical Data—A Case Study of the Specialized Wholesale Market in Wuhan, China 1 Background Introduction 2 Related Literature 3 Modelling 4 Empirical Evaluation 5 Conclusion References The Blue Ocean Strategy of Mixue Ice Cream and Tea During Market Saturation Crisis in the Milk Tea Industry 1 Introduction 2 Literature Review 2.1 Market Saturation 2.2 Blue Ocean Strategy 2.3 Value Curve and Strategy Canvas 2.4 Four Actions Framework and Eliminate-Reduce-Raise-Create Grid (ERRC Model) 3 Case Study 3.1 Elimination of Package Design and Shop Environment 3.2 Reduction in Product Range and Product Prices 3.3 Raising the Industrial Chain and Brand Image IP 3.4 Creative Franchise Profit Model 3.5 Creative Web-Mediated Interaction 3.6 Outcome 3.7 Recommendation 4 Conclusion References The Current Situation, Issue and Constructive Approaches of the A-Share Market 1 Introduction 2 Current Status of Chinese a Shares 3 Problems in the a Share Market 3.1 Delisting Mechanism 3.2 Stock Speculation 3.3 Stock Market Bubble 3.4 Corporate Goodwill 3.5 Insider Trading 4 Potential Solutions 4.1 Laws and Regulations 4.2 Investors’ Investment Idea 4.3 Global Trading Markets 4.4 Financial Innovation 5 Conclusion References The Effectiveness of Allocation Model Regarding to Kidney Transplantation 1 Introduction 2 Kidney Exchange 2.1 Top Trading Cycle (TTC) Algorithm 2.2 Matching Algorithm 2.3 Another Possible Solution 3 Opt-in and Opt-out System 3.1 Country Without Option and Opt-out System 3.2 Advantages of Opt-out System 3.3 Opt-out System’s Hidden Disadvantage and Opt-in System’s Benefits 4 What to Consider When Choosing an Allocation Model 4.1 Hidden Solutions Other Than Choosing a Suitable Matching Model 5 Conclusion References The Enlightenment of American Property Tax to China’s Property Tax 1 Introduction 2 Literature Review 3 Discussion: Reasons and Countermeasures for the Obstructed Implementation of Property Tax in China 3.1 The Implementation of Property Tax Touches on the Interests of Urban Residents 3.2 The Implementation of Property Tax Touches on the Interests of the Powerful 3.3 It Means Repetitive Taxation 3.4 There Is No Clear Legislation to Recognize Property Tax as a Local Tax 3.5 The Tax Base of China’s Property Tax Is Too Narrow 4 Conclusion References The Financial Statement Analysis of PepsiCo 1 Introduction 1.1 Background 1.2 Motivation 1.3 Contribution 1.4 Remaining Structure 2 Literature Review 3 The Strategy Analysis of PepsiCo 3.1 Strategy 3.2 The Financial Analysis of PepsiCo 4 Conclusion References The Good Offices of VW’s Acquisition of Porsche and the Prospects for Post-acquisition Growth 1 Introduction 1.1 Volkswagen Group 1.2 Porsche 2 BATNA and the Possibility of Acquisition Negotiations 3 Post-acquisition Business Strategy and Analysis of Development Benefits 3.1 Business Structure 3.2 Opportunity 3.3 Challenges 4 Conclusion References The Impact of Corporate Social Responsibility on Corporate Financial Performance Under the Internal Control Adjustment 1 Introduction 2 Theoretical Framework and Research Hypotheses 2.1 CSR and CFP 2.2 IC and CFP 2.3 CSR, IC and CFP 3 Methods 3.1 Sample and Data Collection 3.2 Variable Definition and Measurement 4 Data Analysis 4.1 Descriptive Statistics and Correlation Analysis 4.2 Correlation Analysis 4.3 Regression Analysis 5 Conclusion 5.1 Discussion 5.2 Recommendation 5.3 Limitation References The Impact of COVID-19 on US Tech Companies 1 Introduction 2 Company Description 2.1 IBM 2.2 Apple 2.3 Intel 3 The Impact of COVID-19 on American Technology Companies 3.1 Finance 3.2 Operating Situation 3.3 Product 4 Investment Analysis 5 Conclusion References The Impact of Higher Education Expansion on the Labor Force Absorption Capacity for College Graduates in China: A Panel Data Analysis 1 Introduction 2 Literature Review 3 Methodology 3.1 Data Specification 3.2 Variables 3.3 Model Specification 4 Results and Empirical Analysis 4.1 Correlation Analysis 4.2 Regression Analysis 4.3 Robustness Test 5 Conclusion References The Impact of the COVID-19 on the Mood of Hotel Employee 1 Introduction 2 How the COVID-19 Affects Hotel Employee 2.1 Cognitive Outcomes 2.2 Emotional Results 2.3 Behavioral Results 3 Conclusion References The Importance of Celebrity Endorsement: A Case Study in China 1 Introduction 1.1 Research Background 1.2 Research Gap 1.3 Structure of the Paper 2 Literature Review 2.1 Celebrity Endorsement Theory 2.2 Important Results 2.3 Summary 3 Method 3.1 Research Design 3.2 Cosmetics Industry 3.3 SWOT Analysis 4 Results and Discussion 5 Conclusion References The Influence of Culture on International Business Negotiation 1 Introduction 2 The Influence of Different Cultures on International Business Negotiation 2.1 Concept and Characteristics of International Business Negotiation 2.2 Concept and Content of Culture 2.3 The Influences of Cultural Differences on International Business Negotiation 2.4 Negotiation Styles in Different Regions 3 Conclusion References The Influence of Digital Marketing on the Traditional Fashion Industry and Its Prospects 1 Introduction 2 Methodology and Literature Review 3 Discussion 3.1 The Trend of Digital Marketing 3.2 The Predicament of the Traditional Industry Today 3.3 How to Address and Ameliorate These Issues by Transforming into Digital Marketing 4 Conclusion References The Influence of New Media on Consumers in the Information Age 1 Introduction 2 The Impact of New Media on Consumers 3 The Impact of Travel Information Transmission Mechanism on Consumers 4 Conclusion References The Influential Factors on Consumer Purchase Intention: A Case Study on MINISO 1 Introduction 1.1 Background 1.2 Research Gap 1.3 Structure 2 Literature Review 2.1 Definition and Development 2.2 Important Results 2.3 Summary 3 Method 3.1 Research Design 3.2 Data Collection 3.3 SWOT Analysis 4 Results and Discussion 4.1 Results 4.2 Discussion 4.3 Recommendation 4.4 Similarities and Differences with Previous Studies 5 Conclusion References The Relationship Between Frequency of Problem Exposure, Purchase Intention, and Price Premium for Sustainable Attires Among Chinese Commuters 1 Introduction 2 Literature Review 2.1 Frequency of Exposure 2.2 Purchase Intention 2.3 Price Perception 3 Method 3.1 Philosophy 3.2 Design 3.3 Subjects 3.4 Sampling 4 Results 4.1 Demographic Information 4.2 Frequency of Problem Exposure, Purchase Intention, and Price Premium 5 Discussions 6 Conclusion References The Relationship Between GDP Growth Rate and Stock Market During the Two Epidemic Outbreaks in China 1 Introduction 1.1 Background 1.2 Related Research 1.3 Objective 2 Data and Method 2.1 Sample Selection 2.2 Methodology 3 Results 4 Discussion 5 Conclusion References The Situation, Problems and Solutions to Chinese Banking 1 Introduction 2 Current Situation 2.1 The Banking System 2.2 Digital Transformation of Banks 2.3 Literature Review of Chinese Banking 3 Problems 3.1 The Coverage of Supervision Policy 4 The Organization System of Supervision 4.1 The Method of Supervision 5 Conclusion and Solutions 5.1 Conclusion 5.2 Establish and Improve the Information Disclosure System 5.3 Bring Innovative and Employ Talents 5.4 Strengthen the Oversight of Intermediary Business References The Technology and Applications of RIE and DRIE Processes 1 Introduction 2 Features of Etching Technology 3 Reactive Ion Etching Technology (RIE) 3.1 Principle of Reactive Ion Etching Mechanism 3.2 The Application of RIE—The Preparation of Black Silicon 4 Deep Reactive Ion Etching Technology (DRIE) 4.1 Principle of Deep Reactive Ion Etching 4.2 The Application of DRIE—Device in the MEMS Fabrications 5 Conclusion References Theoretical Development of an International Carbon Auction Mechanism 1 Introduction 1.1 Research Background and Motivation 1.2 Research Contents and Framework 2 Existing International Systems 2.1 EU ETS 2.2 UN CDM 2.3 World Bank Climate Auctions Program 3 The ICA Mechanism 3.1 Underlying Assumptions 3.2 ICA Fund 3.3 Verification Process 3.4 Mathematical Layout 4 Discussion 4.1 The Equilibrium Strategy 4.2 ICA Mechanism Versus PAF 4.3 Weaknesses 5 Conclusion References The Conflict Between Paper Industry and Plastic Industry and the Future Development Prospects Under the Background of China’s “Plastic Ban” 1 Introduction 2 Literature Review 3 Operating Conditions of Paper Making Industry and Plastic Industry 3.1 Operating Status of the Paper Industry 3.2 Operating Status of the Plastic Industry 4 Replacement Effect of Some Substitute Plastic Products 4.1 The Paper Straw 4.2 Degradable Mulch Film 4.3 Takeaway Packaging 5 Discussion References The Effectiveness Factors on Purchase Intention in the Marketing Process of Original Children’s Clothing Brands 1 Introduction 1.1 Research Background 1.2 Research Gap 1.3 Fill the Gap 2 Literature Review 2.1 Marketing Mix Theory 2.2 Important Results 2.3 Summary 3 Method 3.1 Research Design 3.2 Research Object 3.3 SWOT Analysis 4 Results 5 Discussion 5.1 Factors Affecting Purchase Intention of Consumers of Jnby by JNBY 5.2 Comparison 5.3 Suggestion 6 Conclusion References Three Rounds to Ensure Japan a Smarter Vaccination Appointment System 1 Introduction 1.1 The General Background of the Market Design 1.2 The Current Vaccination Appointment System in Japan 1.3 Main Research Question 1.4 A Guideline for the Rest of the Content 2 Related Literature 3 The Reformed “Three Rounds” System 3.1 Model 3.2 The “Three Rounds” Vaccination Appointment System 3.3 How to Avoid the Waste of Vaccines 4 Discussion 5 Conclusion References Tourism Prediction in Canada and the US Based on a Modified GM (1, 1) Model Considering COVID-19 Effect 1 Introduction 2 Methodologies 2.1 GM (1, 1) Model 2.2 Optimized GM (1, 1) Model 3 Data 4 Simulation and Predicted Results 5 Conclusion References Using Beneish M-Score and F-Score to Detect Financial Fraud 1 Introduction 2 Importance of Detecting Financial Fraud 3 Literature Review 3.1 Earnings Manipulation 3.2 The Overview of M-Score 3.3 The Overview of F-Score 3.4 T-Test 4 Sample Selection 4.1 RINO International Corp. 4.2 Manitex International, Inc. 4.3 Sleep Number Corp. 4.4 Luckin Coffee Inc. 4.5 CELADON GROUP Inc. 5 Data Analysis 5.1 Vertical Comparison 5.2 Horizontal Comparison 5.3 T-Test 5.4 Similarities and Differences 6 Prevention of Financial Statement Fraud 7 Conclusion References What Are the Value-Creating Ramifications of the Recycling Textile Model Within Africa, Compared with the Conventional Model? 1 Introduction 1.1 Problem Identification 2 Value Creation 2.1 Prerequisites for the Novel Circular Cotton Model 2.2 Current Status Apropos of the Circular Textile/Cotton Model 2.3 Competition and Mitigation of Current Raw Cotton Export Model 3 Evaluation of the Novel Circular Model 3.1 Pros 3.2 Cons 4 Conclusion References What Can Chinese Universities Learn from American Universities About Endowment Management 1 Introduction 1.1 Literature Review 2 Data and Methodology 3 Key Findings 4 Analysis 4.1 The Larger Foundations Are, the Riskier Assets They Will Invest 4.2 Investment Performance Varies Slightly: With Funds Over $1 Billion Doing Very Well, Funds Below $25 m Doing Poorly, and Others in the Middle Do Average 4.3 US Public and Private Universities Follow Similar Assets Allocation Model: Invest More in Equity 5 Recommendations 5.1 Get More New Endowments 5.2 Chinese University Need to Take More Risk 5.3 The Role of Chinese Government 6 Conclusion References What Types of Policy Convergence Have Been Created During Global Financial Crisis in 2008? 1 Introduction 2 Worldwide—Tax Reduction Policy 3 Global North—Expansionary Monetary Policy 4 Global South—Developing Geopolitics and Expanding Domestic Demand 5 Conclusion References Influences of Human Activities on Coral Reef Ecosystems in Sanya, China 1 Introduction 2 Global Situation 2.1 General Global Situation of Coral Reefs 2.2 Causation of the Situation 2.3 Human Impacts on Coral Reefs 3 Human Impacts in Sanya 3.1 Most Impactful Activities 3.2 Leisure Activities 3.3 Land-Based Pollution 3.4 Fishery 3.5 Industrialization 4 Conclusion References Co-modeling and Optimal Control of a Solar Power Integrated with Variable Load Energy Management System and Battery Energy Storage System 1 The Introduction 1.1 The Concept and Current Situation of New Energy Generation 1.2 Advantages and Disadvantages of Photovoltaic Power Generation 1.3 Trends of Photovoltaic Power Generation 1.4 Literature Review 2 Research on Solar Photovoltaic Modeling Method 2.1 Load 2.2 Photovoltaic System 2.3 Photovoltaic Energy Storage System 3 Optimization and Simulation of Photovoltaic Battery System 3.1 Energy Management Strategies for Photovoltaic Battery Systems 3.2 Optimal Control 3.3 The Optimization Goal 3.4 The Decision Variables 3.5 The Constraint 3.6 Linear Programming 4 Results and Analysis of Photovoltaic Cell Simulation 4.1 Simulation Background Description and Results 5 Conclusion References The Relationship Between the Evolution of Buildings and the Environment in China 1 Introduction 2 Stages and Historical Evolution of Sustainable Buildings in China 2.1 Ancient Architectural Era 2.2 Modernism Architectural Era 2.3 Post-modernism Architectural Era 3 Constructing Sustainable Buildings 4 Conclusion References The Impact of Data Analytic on Marketing Models in the Digital Economy—The Case of Online Education Institutions 1 Introduction 2 The Relationship Between Data Analysis and Marketing 2.1 Targeted Optimisation of Consumer Service Content 2.2 Contributing to Cross-Selling in Corporate Marketing 2.3 Help to Build and Maintain Good Customer Relationships 2.4 Helps Optimise Follow-Up Marketing 3 Online Education Marketing 3.1 Cross-Territoriality 3.2 The Impact of Channels and Traffic on Marketing 3.3 Other Promotion Methods 4 Research on Optimising Online Education Marketing Strategies Through Data Analysis 4.1 Data Sources 4.2 Data Processing 5 Conclusion References A Study on the Impact of Food Prices on Tobacco and Alcohol Consumption: A Case Study of CHNS Data in China 1 Introduction 2 Background Information 3 Methods 3.1 Data and Variables 3.2 The Model Construction 4 Result and Discussion 5 Conclusion References Analysis of Challenges and Opportunities in Today’s Global Talent Management Development 1 Introduction 2 Introduction to the Concept of Talent Management 3 The Importance of Global Talent Management 4 Talent Recruitment 5 Talent Development 6 Talent Retention 7 Conclusion References Analysis on the Difficulty of Controlling Repugnant Markets 1 Introduction 2 Government Interventions on Repugnant Markets and Its Consequences 2.1 Tobacco Industry 2.2 Lock-Down Policy in Shanghai 3 Transformation of Public Attitudes to Repugnant Markets 3.1 Slavery 3.2 Life Insurance 4 Factors Affecting the Acceptance of the Repugnant Market 4.1 Attitudes of Governments 4.2 Income Level 4.3 Some Other Factors 5 Conclusion References Factors Influencing Changes in Estimated Food Insecurity Rate of Developing Countries Before and After COVID-19 1 Introduction 2 Model Development 3 Discussion of the Data 4 Analyses 4.1 Bivariate Analysis 4.2 Multivariate Analysis 4.3 Analysis of Multiple Regression Residuals 5 Discussion 6 Conclusion References The Impact of the Pandemic on International Soccer Clubs Such as FC Barcelona 1 Introduction 2 Methodology 2.1 Data 2.2 Influence on Athletics Level 2.3 Influence on Economic Level 3 Conclusion References Research and Analysis of Business Operation Mode Innovation 1 Introduction 1.1 Research Background 1.2 Literature Review 1.3 Research Framework 2 Methodology 3 Result 3.1 Industry Analysis 3.2 Comparative Analysis Between Taobao and Amazon 4 Discussion 4.1 Problems Identified in the Taobao Platform 4.2 Problems Identified by Amazon 5 Conclusion 5.1 Findings 5.2 Limitations References An Analysis on Human Resource Management in Small and Medium‐Sized Enterprises 1 Introduction 2 The Research History of Human Resource Management 3 Human Resource Management in SMEs 4 Benefits and Necessity of Human Resource Management 5 Conclusions and Recommendations References Research on Investment Characteristics of Strategic Investors in China 1 Introduction 2 Literature Review 3 Investment Tendency of Strategic Investment Institutions 4 Strategic Investment Institutions Cooperation Partner Selection 5 Conclusion References Research on the Fraud of U.S.-Listed Chinese Stocks 1 Introduction 2 Introduction to Financial Fraud 3 Model 4 Hypothesis and Sample Selection 5 Data Statistics and Analysis 6 Conclusion References A Kidney Matching System Balancing Utility and Equity 1 Introduction 2 Literature Review 2.1 Utility-Based Scoring and Equity Considerations in the Kidney Allocation System 2.2 The Kidney Paired Donation 3 The Kidney Matching System 3.1 The Model 3.2 Strengths of the System 4 Conclusion References The Association Between Physical Activity and Sleep Characteristics in People Aged 65 and over: National Health and Nutrition Examination Survey (NHANES) 2017–2018 1 Introduction 2 Materials and Method 2.1 Study Design 2.2 Physical Activity 2.3 Sleep Characteristics 2.4 Statistical Analysis 3 Results 3.1 Summary Statistics 3.2 Model Results 4 Discussion 5 Conclusions References County-Level Covid-19 Influencing Factors Difference Between Metro and Non Metro Areas in USA 1 Introduction 2 Literature Review 3 Methodologies 3.1 Data Collection Method 3.2 Dataset Description 3.3 Data Processing 3.4 Statistical Analysis 4 Results 4.1 Covid-19 Cases Distribution 4.2 Summary Statistics of Modified Variables 4.3 Regression Results 4.4 Linear Regression Model Diagnosis Results 4.5 Grey Analysis Results 5 Discussion References Supply Chain Finance and Blockchain Technology 1 Introduction 2 Literature Review 2.1 Current Situation of Supply Chain Finance 2.2 Existing Supply Chain Financial Technology and Problems 3 Optimal Concealment Strength Model 4 Comparison Between Two Supply Chain Finance Models 5 Conclusion References An Empirical Study on Portfolio Selection in Hong Kong Stock Market 1 Introduction 1.1 A Subsection Sample 2 Methods 2.1 Fama Experiment 2.2 Mean–Variance Analysis 3 Results 3.1 Fama Experiment 3.2 Minimum Variance Portfolio 3.3 High Expected Return Portfolio 3.4 Maximum Sharpe Ratio Portfolio 4 Conclusion References Portfolio Optimization in Different Industries in the Hong Kong Financial Market 1 Introduction 2 Method 2.1 Fama Experiment 2.2 Mean–Variance Analysis 3 Results 3.1 Fama Experiment 3.2 Data 3.3 Portfolio Investment Without Short Selling 3.4 Portfolio Investment with Short Selling 3.5 Portfolio Investment with Short Selling and Risky-Free Asset 3.6 Comparison 3.7 Scenario Simulation 4 Conclusion References Research on Marketing Strategy of Luxury Hotel 1 Introduction 1.1 Background 1.2 Research Gap 1.3 Fill the Gap 2 Literature Review 2.1 Marketing Mix Theory 2.2 Important Results 3 Method 3.1 Research Design 3.2 Four Seasons Hotel 3.3 SWOT Analysis 4 Results and Discussion 4.1 Results 4.2 Discussion 5 Conclusion References How Culture Could Affect the Negotiation 1 Introduction 2 Negotiation and Culture 2.1 Definition, Origin, and Introduction of Negotiation 2.2 Definition and Introduction of Culture 3 An Analytic Framework of the Influence of Culture on Enterprise Negotiation 3.1 Negotiation Goal 3.2 Negotiation Attitude 3.3 Negotiation Style 3.4 Communication 3.5 Sensitivity to Time 3.6 Form of Agreement 3.7 Other Specific Cultural Differences 4 Conclusion References Carbon Emission Accounting of Soda Production by Solvay Process 1 Introduction 2 Solvay Process and the Main Carbon Emission Process 3 Solvay Process Carbon Emissions Accounting 3.1 Carbon Emission Accounting Scope Determined 3.2 Calculation of Carbon Emissions 3.3 Case 4 Conclusion References