Production For Print

Description

This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing – to calibrate images (color and black and white); adjust trapping levels in all the major software applications, and to mix colors so that they won't print unexpectedly. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print – even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print, and a glossary of print production terms. Title Page......Page 3 Copyright......Page 4 Contents......Page 5 Preface......Page 7 1 The Evolution of an Industry......Page 9 The changing face of graphic design......Page 10 How it all started......Page 11 From letterpress to litho......Page 14 Advances in typesetting......Page 20 The font wars......Page 22 Film technology......Page 24 Filmless technology......Page 27 The offset litho process......Page 29 Other printing methods......Page 32 2 Four-Color Printing Explained......Page 37 A word about paper weights and sizes......Page 38 Imposition......Page 40 CMY… K?......Page 44 Screen angles and screen clash......Page 45 Beyond four colors......Page 48 3 Understanding Color......Page 50 RGB vs. CMYK......Page 51 Color opposites......Page 53 How you perceive color......Page 56 A case study......Page 58 How do you pick the colors you need?......Page 62 Some color psychology......Page 64 Getting the most out of your monitor......Page 65 Backward calibration......Page 67 Other calibration methods......Page 69 4 Calibrating a Grayscale Image......Page 72 Dealing with highlights and shadows......Page 73 Creating a dot-gain test strip......Page 75 A practical example of grayscale calibration......Page 77 Adding contrast......Page 90 5 Bitmaps and Pixel Depth......Page 93 Why are there 256 shades in a grayscale image?......Page 94 Pixel depth in color images......Page 97 6 Calibrating Color Images......Page 101 Getting started......Page 102 Gray component replacement......Page 103 GCR in action......Page 105 Highlights and mid-tones......Page 108 Dealing with color balance......Page 111 Photoshop color settings......Page 113 Calibration test-strip settings......Page 120 7 Good and Bad Image Formats… and Others!......Page 122 Good image formats......Page 123 Bad image formats......Page 142 …and the “other” category......Page 144 Images from the Web: optimization and resolution......Page 147 Genuine fractals......Page 153 8 Resolution and Scanning......Page 157 What is so special about 300?......Page 158 Creating an efficient workflow......Page 160 Scanning original material......Page 166 Scanning previously printed images......Page 168 9 Trapping......Page 171 What is trapping?......Page 172 Adobe Illustrator and CorelDRAW......Page 173 Photoshop, InDesign, and Quark......Page 176 Creating and using a rich black......Page 178 Registration and trim marks......Page 185 Trapping into a rich black......Page 186 10 Using Pantone Colors......Page 189 The Pantone Formula Guides......Page 190 Other Pantone products......Page 201 11 Photoshop Tips and More......Page 204 Changing an object’s color......Page 206 Smooth gradients......Page 207 Using desaturation to avoid RGB problems......Page 208 Fixing foreshortening......Page 209 Useful grayscale options......Page 212 Sharpening images in Photoshop......Page 214 Choosing the right halftone dot shape......Page 220 12 Preparing the File for the Printer......Page 222 A printing checklist......Page 223 Using InDesign......Page 227 Using Adobe Acrobat......Page 233 Marks and bleeds......Page 235 Output......Page 239 Advanced......Page 241 Using QuarkXPress......Page 243 Tools of the trade, and more......Page 251 Glossary......Page 254 Index......Page 260 Acknowledgments......Page 269