ENGLISH

Secrets of the moneylab: how behavioral economics can improve your business

By Krakovsky , Marina; Chen , Kay-Yut

Book information

Publisher
Portfolio/Penguin Group
Year
2010
ISBN
9780141965420, 0141965428, 9781101440247, 1101440244, 978-1-101-44424-5, 110144424X
Language
english
Format
EPUB
Filesize
527 kB (539401 bytes)
Pages
\0
Time added
2019-09-24 23:51:40
Economics;Psychological aspects;Success in busines

Description

Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ' Use incentives to influence employees, suppliers, and buyers ' Determine whom to trust, and how much ' Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ' Take advantage of the human tendency to game the system In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.  Read more... Abstract: Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ' Use incentives to influence employees, suppliers, and buyers ' Determine whom to trust, and how much ' Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ' Take advantage of the human tendency to game the system In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success

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