ENGLISH

Research Methodology and Strategy: Theory and Practice

By Patrick X. W. Zou , Xiaoxiao Xu

Book information

Publisher
Wiley-Blackwell
Year
2023
ISBN
9781394190225, 9781394190232, 9781394190249, 9781394190256
ASIN
B0CDJPKSK3
Language
english
Format
EPUB
Filesize
31 MB (32025397 bytes)
Edition
1
Pages
256\0
Time added
2023-08-10 08:27:51

Description

Research Methodology and StrategyProvides comprehensive coverage of the entire research process, ideal for advanced students and professionalsResearch Methodology and Strategy: Theory and Practice is designed to help advanced students understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their application domains, the role of criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and citations. Provides a solid understanding of interdisciplinary research and analytical methods Offers clear guidance on the application of data-driven and technology-enabled research methodsCovers qualitative, quantitative and mixed methods research methodologiesDiscusses different case study research methods and practicesDescribes methods drawn from business, management, economics, and social sciences researchProvides strategies for thesis and journal article writing and publishingProvides theoretical frameworks and examples for research-practice nexus and improving research impactsResearch Methodology and Strategy: Theory and Practice is an invaluable textbook for senior undergraduate, masters, and PhD research students, academic and scientific researchers, and industry professionals who perform research in the course of their work.

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