The Power of Metaphor: Examining Its Influence on Social Life
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This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena. This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.ContentsI. Metaphor as a Cognitive Tool for Understanding Abstract Social ConceptsChapter 1. Introduction, Mark J. Landau, Michael D. Robinson, and Brian P. MeierChapter 2. Conceptual Metaphor in Thought and Social Action,Raymond W. Gibbs Jr. II. Metaphor s Role in Social Personality Psychological PhenomenaChapter 3. Conceptual Metaphor Theory and Person Perception, Brian P. Meier, Abigail A. Scholer, and Rebecca Fincher-KieferChapter 4. The Role of Conceptual Metaphor in Memory, L. Elizabeth CrawfordChapter 5. Metaphor in Judgment and Decision Making, Spike W. S. Lee and Norbert SchwarzChapter 6. Dirt, Pollution, and Purity: A Metaphoric Perspective on Morality, Chen-Bo Zhong and Julian HouseChapter 7. Toward a Metaphor-Enriched Personality Psychology, Michael D. Robinson and Adam K. Fetterman Chapter 8. The Role of Metaphors in Intergroup Relations, Anne Maass, Caterina Suitner, and Luciano ArcuriChapter 9. The Metaphoric Framing Model: Political Communication and Public Opinion, Victor Ottati, Randall Renstrom, and Erika PriceIII. Current Issues and Direction for Future ResearchChapter 10. Do Evaluative Metaphors Shape Emotional Thought? A Call for New Evidence, Gary D. Sherman and Gerald L. CloreChapter 11. Are There Basic Metaphors? Simone SchnallChapter 12. Experiential Origins of Mental Metaphors: Language, Culture, and the Body, Daniel CasasantoChapter 13. Metaphor Research in Social-Personality Psychology: The Road Ahead, Mark J. Landau, Michael D. Robinson, and Brian P. Meier
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