ENGLISH

Coming Soon: Film Trailers and the Selling of Hollywood Technology

By Keith M. Johnston

Book information

Publisher
McFarland
Year
2009
ISBN
0786444320, 9780786444328
LCC
PN1995.9.T68 J64 2009
Open Library ID
OL23392421M
Language
english
Format
PDF
Filesize
2 MB (1780027 bytes)
Pages
229\229
Topic
Art Cinema
Time added
2011-08-31 04:54:40
Искусство и искусствоведение;Искусство кинематогра

Description

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

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