How to Make Data Work Harder for You: A Playbook for Google Analytics
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Description
In today's world where data is labelled as one of the most valuable assets for an organization and the use of digital marketing as a mean to drive business growth is on the rise across the glob, It is vital for every business to know how to collect and use data for their digital marketing efforts to maximize outcome. The content of this book will be beneficial to marketing managers, exectuives and business owners who want to explore ways to make their data work harder.
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