GERMAN

Faires Management und Marketing

By Knut A. Wiesner

Book information

Publisher
De Gruyter Oldenbourg
Year
2016
ISBN
9783486719123, 9783486588897
DOI
10.1515/9783486719123
Language
german
Format
EPUB
Filesize
22 MB (23388422 bytes)
Pages
298\0
Library
degruyter.com
Time added
2023-07-28 00:38:57

Description

This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success. The importance of implementing ethical principles in management

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