ENGLISH

Gender and Entrepreneurship: An Ethnographic Approach

By Attila Bruni , Silvia Gheraradi , Barbara Poggio PhD

Book information

Publisher
Routledge
Year
2005
ISBN
0415352282, 9780415352284, 9780203698891
LCC
HB615 .B766 2004
Open Library ID
OL17147308M
Language
english
Format
PDF
Filesize
1 MB (1200249 bytes)
Series
Routledge Studies in Management, Organizations and Society
Pages
231\240
Topic
Economy
Library
Mexmat
Time added
2011-02-23 10:11:24

Description

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.

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