ENGLISH

The Definitive Book of Branding

By Kartikeya Kompella

Book information

Publisher
Sage Publications Pvt. Ltd
Year
2014
ISBN
8132117735, 9788132117735
Language
english
Format
PDF
Filesize
4 MB (3880603 bytes)
Edition
1
Pages
440\433
Scanned
yes
Time added
2015-11-12 00:52:39
Advertising Marketing Sales Business Money Global

Description

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world.   The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

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